Ford trucks have anchored Texas ranching for generations, and the 2026 Ford F-150 XLT continues this legacy by blending 5.0L V8 power with modern utility. While the 2026 Ford F-150 STX offers a sportier entry point at an MSRP of $51,983, the 2026 Ford F-150 XLT serves as the versatile sweet spot for $65,271. This […]

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Today, we are sitting down with Jarrod Ashley, the General Manager at Cecil Atkission Ford, to discuss the most anticipated truck of the year. With over three years of dedicated leadership at our dealership, Jarrod has overseen the evolution of the Ford truck lineup and understands exactly what Texas drivers need from a full-size pickup. […]

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