Meet Our Staff
Jarrod Ashley
General Manager
Meet Jarrod: Car Guy, Caprock Cowboy, and Full-Time Father of Ten (Yes, You Read That Right) Texas Born and Ford Tough: Straight outta Amarillo, Jarrod was practically raised on brisket and determination. He embodies all things Texas: grit, pride, heart, and a suspiciously strong opinion about which BBQ joint is best. Caprock Roots, Raider Wrath: He’s a proud Caprock High alum and lifelong Texas Tech Red Raider. If you’ve ever heard someone yell “Wreck ‘Em!” in traffic, that was probably Jarrod Natural-Born Car Guy: Started selling cars at 19 and never looked back. Over two decades later, Jarrod’s basically the Gandalf of the showroom — wise, experienced, and occasionally mysterious with the financing. Family Man x10: Married for 20 years and the proud dad of ten incredible kids — five boys, five girls, ranging in age from 26 to 4. He’s outnumbered, and out-snacked, but wouldn’t trade it for the world. Big Heart, Bigger Purpose: Jarrod leads with faith, loyalty, and a work ethic that could power the Texas grid. His motto? Work hard, love harder, and always give glory to God.
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- jashley@cecilmotors.com
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- 830-426-5391 Ext. 3120
Frank Lira
General Sales Manager/New Cars
FUN FACTS ABOUT FRANK LIRA Texas-born. Car-sold. Dad-joked. Texas Through and Through Born in Austin, raised in Corpus Christi, and since 1999, parked permanently in San Antonio — Frank's got more Texas in him than a brisket taco at a high school football game. Car Biz Champ: Started selling cars in 2003 and never looked back (except in the rearview, because: safety first). Frank’s sold everything from tiny coupes to trucks the size of small boats. If it has wheels and a VIN, Frank’s your guy. Frank’s sales motto? “Treat customers like family.” Driven by Passion (and Caffeine): He genuinely loves helping people find their dream ride. Also enjoys pretending not to judge your choice of color or trim package. Family Man First (and Forever): Happily married for over 20 years and proud dad of three kids
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- Flira@cecilmotors.com
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- 830-426-5391 Ext. 3121
Gerardo "Jerry" Alvarado
Used Car Manager
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- galvarado@cecilmotors.com
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- 830-426-5391 ext.3130
Becky Granados
Sr. Sales & Fleet/Commercial Specialist IV
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- bgranados@cecilmotors.com
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- 830-426-5391 Ext. 3142
John Olguin
Sales
Fun Facts About John Desert Hockey Star: Growing up under the Arizona sun, John picked up an unexpected passion — ice hockey! In a place known for cacti and triple-digit temps, John proved that with enough heart, you can skate your own path anywhere. Guatemalan Roots, All-American Journey: Originally from Guatemala, John’s life story is an inspiring blend of rich cultural heritage and the all-American spirit of chasing dreams across state lines — from Guatemala to Arizona to Texas. Big Move, Bigger Love: In 2021, John made a life-changing move to Devine, Texas — and a year later, he met the love of his life! Now he’s living his best chapter yet: married and raising two amazing kids. Sports Superfan: When it’s game time, you’ll find John front and center — whether it's rooting for his teams like the Rangers or diving into the latest sports updates. Sports aren’t just entertainment; for John, they're a way of life. Family First, Always: John’s greatest team will always be his family. From backyard adventures to lazy Sundays watching sports, he’s happiest when surrounded by the people he loves most. Master Memory Maker: Whether it’s cheering in front of the TV, spontaneous family outings, or just everyday laughs at home, John knows how to turn the simplest moments into unforgettable memories. Texas Heart with a Hockey Soul: Now a true Texan at heart, John hasn’t left his ice hockey roots behind — proving that no matter where life takes you, your passions stay with you.
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- jolguin@cecilmotors.com
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- 830-426-5391 Ext 3141
James Rodriguez
Service Advisor III
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- jrodriguez@cecilmotors.com
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- 830-426-5391 Ext. 3152
Dustin Izard
Parts Manager
DUSTIN HIZZARD: TEXAS GRIT EDITION Origin Story: Born in Fredericksburg, TX — raised on ranches, well water, and the sheer power of windmills. Moved to San Antonio in ‘93 to be closer to… destiny (and also work). First Power-Up: Wielded plumbing tools in Georgia like Thor wields Mjölnir — building Super Walmarts while battling leaky pipes and construction chaos. Transformation: In 2003, Dustin traded pipe wrenches for car keys. Started as a humble porter... then leveled up to Parts Pro Supreme over 17 years. Final Form: Manager of Many. Master of Manuals. Champion of Customer Service. Base of Operations: Grandma’s Ranch, Fredericksburg. Training grounds include ATV obstacle courses, fishing tournaments, and deer-spotting reconnaissance missions. Team: Sidekick: Wife. Support Squad: Family & Little League heroes. Catchphrase: “Let’s take care of it, the right way.” Hobbies (or side quests): Hunting villains (or deer) Fishing for facts... and catfish Outdoor adventuring with a four-wheeler and a smile Cheering on the next generation at school and ball fields Weakness: Poor customer service — he simply won’t stand for it. Fun Fact: Rumored to be part cowboy, part wrench wizard, and 100% reliable.
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- dizard@cecilmotors.com
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- 8304265391 Ext.3160
Danny Sandoval
SR. Parts Advisor
Fun Facts About Danny Sandoval Automotive Legend: With over 30 years in the automotive industry, Danny Sandoval isn’t just experienced — he’s a true master of his craft. What’s even better? He genuinely loves what he does every single day. BBQ Boss: When he’s not working, Danny’s probably firing up the grill. He loves barbecuing for friends and family, creating delicious meals and even better memories around the pit. Lifelong Love Story: Danny has been happily married to his sweetheart, Adelina Sandoval, for over 37 beautiful years — a true example of commitment, love, and partnership. Fishing Fanatic: If there's water nearby, you can bet Danny’s got a fishing rod in hand, enjoying the peaceful moments and the thrill of the catch. Greens Guy: Sure, Danny loves golfing, but what really brings him joy? Being outdoors, mowing lawns, and trimming yards. He finds pure satisfaction in a perfectly cut lawn — that’s passion you can see and smell! Future Entrepreneur: As retirement approaches, Danny’s next dream is just getting started — he plans to launch his own business: Grandpa’s Mowing, bringing his love for yard work to neighbors and friends all around. See You on the Greens: Whether it's the golf course or a freshly mowed lawn, Danny will meet you on the greens — smiling, working hard, and doing what he loves most. Heart of Gold: Family, friends, fishing, golf, good barbecue, and hard work — Danny lives a life full of simple joys, strong values, and a lot of love for the people around him.
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- envelope
- dsandoval@cecilmotors.com
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- phone
- 830-426-5391 Ext 3161