Cecil Atkission Ford was built on a foundation of hard work and a genuine desire to serve the people of the Texas Hill Country. Our team takes great pride in our deep local roots, which stretch back through a history of military service and community leadership. We believe that buying a vehicle should be as relaxed and welcoming as a stroll through the historic downtown district in Hondo. This commitment to traditional Texan charm is why so many families with deep ties to the area trust us when it is time to upgrade their ranch truck or family SUV.
When you visit our showroom at 109 19th Street, you are not just a customer; you are a neighbor. We understand the agricultural roots of this region because we live here too. Whether you are coming from near the Frio County Courthouse or making the drive in from the surrounding ranch lands, we make sure the trip is worth your time. If you want to see our current selection of rugged pickups and efficient commuters, you can find our Hondo location easily with a quick search.
Our service-oriented relationship with customers goes far beyond the initial transaction. We aim to build long-standing trust by offering reliable information and straightforward answers. If you have questions about which Ford model best fits your lifestyle, feel free to give our team a quick call to start the conversation. We are here to help you navigate the research process without the pressure or corporate stiffness you might find at big-city dealerships.
Table of Contents
- Finding Your Next Ride in Our Extensive Showroom
- Uncompromising Muscle: Towing and Performance Specs of the 2026 Ford F-150
- The Power Stroke Advantage: Is the 6.7L High Output Diesel Worth It?
- Maximizing Cabin Comfort and Cargo Capacity on Every Journey
- Quick Answers Before You Visit
- Experience the Cecil Advantage in Hondo Today
Finding Your Next Ride in Our Extensive Showroom
The 2026 Ford F-150 lineup offers a configuration for every specific need, starting with the XL trim at an MSRP of $49,116. This entry-level model comes equipped with a 5.0L V8 engine and 4WD, making it a stout choice for those who need a dependable workhorse on the job site. For shoppers looking for a more aggressive appearance without jumping to a premium price point, the STX starts at $51,983 and retains that powerful 5.0L V8 performance. Our team often sees buyers compare these two trims first to decide if the added styling of the STX fits their budget.
Pricing
MSRP and destination charges (source: MarketCheck VIN Decode (consensus))
| Feature | XL | STX | Police Responder | XLT | Lariat | Tremor | King Ranch | Raptor | Platinum |
|---|---|---|---|---|---|---|---|---|---|
| Starting MSRP | $49,116 | $51,983 | $56,475 | $65,271 | $74,568 | $74,652 | $79,568 | $85,137 | $85,358 |
Lowest starting MSRP: XL at $49,116
Engine & Performance
Powertrain specifications across trim levels
| Feature | XL | STX | Police Responder | XLT | Lariat | Tremor | King Ranch | Raptor | Platinum |
|---|---|---|---|---|---|---|---|---|---|
| Engine | 5.0L V8 | 5.0L V8 | 3.5L V6 | 5.0L V8 | 3.5L V6 | 3.5L V6 | 3.5L V6 | 5.2L V8 | 3.5L V6 |
Standard across all trims:
| Feature | Included |
|---|---|
| Transmission | Automatic |
| Drivetrain | 4WD |
As you move up the lineup, the levels of technology and luxury increase significantly. The XLT is listed at $65,271 and features the 5.0L V8, while the Lariat moves to the 3.5L V6 with a starting MSRP of $74,568. If you require the ultimate in off-road capability, the Tremor starts at $74,652, or you can opt for the high-performance Raptor at $85,137, which features a massive 5.2L V8 engine. For those who want the peak of refinement, the Platinum trim is available at $85,358 with the 3.5L V6.
Beyond our new Ford models, we maintain a diverse selection of high-quality used vehicles for those seeking maximum value. You can browse our pre-owned inventory online to find a variety of makes and models that have been thoroughly inspected by our technicians. Once you find a vehicle that catches your eye, the specialists in our finance center can help you explore your options. We work with various credit profiles to ensure you get the best possible terms for your purchase. Our expert staff is always ready to walk you through the details of any vehicle on the lot, ensuring you have all the information needed to make an informed decision.
Uncompromising Muscle: Towing and Performance Specs of the 2026 Ford F-150
Do you need a truck that can handle a heavy boat trailer for weekend trips to Medina Lake? The 2026 Ford F-150 is engineered for exactly that kind of utility, offering a best-in-class max available towing capacity of 13,500 lbs when properly spec’d with the 3.5L EcoBoost V6 and the Max Trailer Tow Package. For those who prioritize hauling supplies or equipment across the rolling hills of Lakehills, the F-150 also delivers a best-in-class max available payload of 2,440 lbs. This combination of strength and smart technology ensures you can move your gear with total confidence.
We offer a wide range of new Ford F-150 trucks that feature innovative tools like Pro Trailer Backup Assist, which is standard on higher trims like the Lariat. If your work demands even more power, you might consider stepping up to our new Ford Super Duty trucks or our new Ford heavy duty trucks for extreme towing needs. To help you manage all this capability, the Ford App allows you to receive trailer theft alerts and check your onboard scales right from your smartphone.
Our inventory is not limited to just work trucks; we also carry a great selection of new Ford SUVs and the iconic new Ford Mustang for those who want a different kind of performance. We want to make sure every customer feels comfortable during their visit, which is why hablamos Español en Cecil Atkission Ford Hondo to better serve our diverse community. To learn more about the long-term advantages of ownership, including the 5 years / 60,000 miles powertrain warranty, you can explore the details of Ford owner benefits on our site. We also provide a range of new Ford trucks in various cab and bed lengths to ensure your vehicle fits your specific driveway or garage dimensions.
The Power Stroke Advantage: Is the 6.7L High Output Diesel Worth It?
A common misconception is that all diesel engines provide the same level of utility, but the 6.7L High Output Power Stroke Turbo Diesel engine takes performance to a different level. This powerhouse produces a best-in-class 500 hp and a staggering 1,200 lb-ft of torque. While the standard 6.7L Turbo Diesel is certainly capable with 475 hp and 1,050 lb-ft of torque, the High Output version is the one to choose if you are regularly pulling the heaviest loads through the South Texas Hill Country transition zone.
Adding the 6.7L High Output Power Stroke Diesel to your Super Duty typically increases the base vehicle price by about $12,495. For many of our neighbors who manage large ranch properties or commercial operations, this investment pays for itself in sheer capability and efficiency under load. If you are trying to figure out how this engine fits into your monthly budget, you can use our online payment calculator to get a clear picture of your potential financing.
Our team is dedicated to our community commitment, which means we want to help you find the vehicle that truly serves your needs without overspending. If you don’t need the extreme towing of a diesel truck, we also have a great variety of pre-owned coupes and other efficient models that might be a better fit for a daily commute. The 6.8L gas V8 with 405 hp is an excellent alternative for those who need a high payload capacity—up to 8,000 lbs—without the higher cost of the diesel upgrade.
Maximizing Cabin Comfort and Cargo Capacity on Every Journey
Families test-driving the 2026 Ford Explorer usually ask about the third-row access before they even sit in the driver’s seat. This three-row SUV is designed for road trips, providing seating for up to seven passengers and a versatile interior that can be adjusted for gear or groceries. For those who need a more compact option for daily errands, the 2026 Ford Escape offers a surprisingly spacious cabin and an efficient 1.5L I3 engine that achieves an EPA-estimated 42 mpg city / 36 mpg highway. This makes the Escape a favorite for residents in Dunlay who want to save on fuel while navigating the open fields and pastureland of the Edwards Plateau region.
Dimensions & Capacity
| Feature | Standard across all trims |
|---|---|
| Seating Capacity | 5 |
| Length | 213.2 |
| Width | 79.9 |
| Height | 77 |
When it comes to pure cargo volume, the Ford Bronco is a strong contender. It offers about 36 cubic feet of space behind the second row, which beats out the roughly 32 cubic feet found in the Jeep Wrangler Unlimited. If you are looking for even more versatility, our pre-owned SUVs often include a variety of configurations to suit your family’s lifestyle. You can read more about our story and our dedication to providing personalized service to every neighbor who walks through our doors.
We want to ensure your vehicle remains in top condition for years to come, so we encourage you to check our service and parts specials for any accessories you might want to add, like all-weather floor liners or cargo organizers. Whether you are hauling supplies for local small-scale farming operations or packing up for a family camping trip, having the right interior setup makes all the difference. The 2026 Ford Explorer also features an available panoramic fixed-glass roof on most models, allowing every passenger to enjoy the scenic Texas views.
Quick Answers Before You Visit
Q: What is the maximum towing capacity of the 2026 Ford F-150?
When properly equipped with the 3.5L EcoBoost V6 and the Max Trailer Tow Package, the 2026 Ford F-150 can tow up to 13,500 lbs. This makes it one of the most capable half-ton trucks on the market for hauling heavy trailers or equipment. We can confirm the exact figures for your specific configuration when you browse all our new vehicles on the lot.
Q: How much does the High Output Power Stroke Diesel engine cost?
The 6.7L High Output Power Stroke Diesel engine option typically adds about $12,495 to the base price of a Ford Super Duty. This engine is designed for extreme duty, providing 500 hp and 1,200 lb-ft of torque. If you want to see how this affects your purchase, you can start a credit application online to see your real numbers.
Q: Which Ford SUV offers the most cargo space for families?
The 2026 Ford Explorer is our primary recommendation for families needing three rows of seating and significant cargo flexibility. For those looking for off-road adventure, the 4-door Ford Bronco provides about 36 cubic feet of space behind the rear seats, which is more than the roughly 32 cubic feet in the Jeep Wrangler Unlimited. Our staff can demonstrate the different folding sequences for you during a test drive.
Q: How can I compare prices with other dealers in the region?
We encourage shoppers to look at listings in the Del Rio market to compare prices, mileage, and vehicle condition. Our team is confident in our competitive pricing and the value provided through the Cecil Advantage. You can use our service appointment scheduler if you have a current vehicle that needs an appraisal before you trade it in.
Q: Is it necessary to call ahead before driving to the dealership?
While we always welcome walk-ins, calling ahead helps us confirm that the specific trim or model you are interested in is currently available and on the lot. This ensures that one of our specialists is ready to assist you as soon as you arrive. Our team is dedicated to providing fast, highly recommended service to every visitor.
Experience the Cecil Advantage in Hondo Today
At Cecil Atkission Ford, we believe that the buying process should be as reliable and disciplined as the military service that inspires our values. We are committed to providing a transparent, straightforward experience that respects your time and your budget. This is why we offer the 3-day love it or exchange it program*, giving you extra peace of mind with your purchase. We want you to be completely confident that the truck or SUV you drive home is the perfect fit for your South Texas lifestyle.
Our team is ready to help you find your next vehicle with the kind of personalized care that only a local dealership can provide. If you are ready to get started, you can get directions to our Hondo showroom and come see us in person. We look forward to showing you the difference that small-town service and Texas-sized value can make. Please feel free to give our sales team a quick call today to schedule your test drive or to ask any remaining questions about our current inventory.
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