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Growing up in small Texas towns, I learned early on that your reputation is everything because you see your customers at the grocery store and the Friday night football game. At Cecil Atkission Ford, we operate on that same principle, treating every person who walks through our doors like a neighbor rather than a transaction number. Whether you are driving in from Castroville or live right here in town, our goal is to provide a level of personal accountability you simply won't find at high-volume metropolitan stores. more Continue reading... Our deep roots in the community mean we understand exactly what our drivers need, from the rugged capability required for ranch work to the comfort families look for during long highway hauls. We maintain a robust selection of new Ford trucks, including the legendary 2026 Ford F-150 and Ford Super Duty lineups, because we know these vehicles are the backbone of South Texas. For those looking for efficiency without sacrificing utility, our new Ford SUVs like the 2026 Ford Explorer and Ford Escape offer the perfect balance for local commutes. We also take great pride in our heritage and inclusivity, which is why hablamos Español en Cecil Atkission Ford Hondo to ensure every member of our community feels at home. Beyond the sale, we help you stay connected and protected through the Ford App and a full suite of Ford owner benefits. If you want to experience this difference firsthand, our Hondo showroom is easy to find, or you can give us a call at (830) 426-5391 to chat about our new Ford F-150 inventory or even the latest new Ford Mustang inventory. Table of Contents Simplifying the 2026 Ford Buying Process Through Personal Attention The Technical Edge of the 2026 F-150 PowerBoost Hybrid and Heavy Duty Trucks Transparent Pricing and Financing Without Big-City Hassles Expert Maintenance and Warranty Support That Keeps You on the Road Building Long-Term Trust Through Community and Service Excellence Simplifying the 2026 Ford Buying Process Through Personal Attention The most common complaint I hear about big-city dealerships is the "exhaustion factor"—the hours spent sitting in a cubicle while a salesperson runs back and forth to a hidden manager. I have spent 3 years as a General Manager making sure we do things differently here by streamlining every step of the journey. When you look through our all-new vehicle inventory, you are dealing with a team that has the authority to give you straight answers immediately, which respects your time and reduces the stress of buying a car. Pricing MSRP and destination charges (source: MarketCheck VIN Decode (consensus)) Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Starting MSRP $49,116 $51,983 $56,475 $65,271 $74,568 $74,652 $79,568 $85,137 $85,358 Lowest starting MSRP: XL at $49,116 This efficiency extends to how we handle the paperwork and logistics of your purchase. We encourage our customers to start the process from the comfort of their own home by submitting a credit application online. This allows us to have your options ready before you even arrive, so you can spend your time on a test drive rather than filling out forms. Whether you are interested in a brand-new model or prefer to browse our pre-owned inventory, we focus on education over pressure, ensuring you understand every feature and every line item. To give you a concrete idea of the value we offer, the 2026 Ford F-150 lineup starts with the XL at $49,116 MSRP, moving up through versatile trims like the STX at $51,983 and the XLT at $65,271. For those requiring premium features and maximum capability, the Lariat starts at $74,568, while the top-tier Platinum sits at $85,358. By providing these clear figures upfront, we eliminate the guesswork and hidden "market adjustments" that often plague larger city dealers. The Technical Edge of the 2026 F-150 PowerBoost Hybrid and Heavy Duty Trucks One of the first things I show buyers who do a lot of outdoor work or camping is the Pro Power Onboard system available on the 2026 Ford F-150. In my experience, this is a game-changer for South Texas, as it allows the truck to act as a mobile generator providing up to 7.2 kW of exportable power. It is perfect for running tools at a job site in Uvalde or keeping the lights on during a power outage, proving that these trucks are designed for real-world utility, not just looks. Engine & Performance Powertrain specifications across trim levels Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Engine 5.0L V8 5.0L V8 3.5L V6 5.0L V8 3.5L V6 3.5L V6 3.5L V6 5.2L V8 3.5L V6 Standard across all trims: Feature Included Transmission Automatic Drivetrain 4WD The heart of this capability often lies in the 3.5L V6 PowerBoost Hybrid powertrain, which delivers an EPA-estimated 24 mpg city / 24 mpg highway. This allows for a massive driving range that is ideal for the wide-open spaces between our towns. If your needs lean more toward traditional displacement, the XL, STX, and XLT trims come standard with the 5.0L V8 engine, paired with a smooth Automatic transmission and 4WD. For those looking for value and durability, our pre-owned truck selection often includes these reliable configurations. We also understand that maintaining these high-performance machines requires the right equipment. If you are a DIY enthusiast, you can order genuine Ford parts directly through our team to ensure your truck stays in peak condition. To help you plan for these advanced vehicles, we provide an easy-to-use online payment calculator so you can see how a new F-150 or Super Duty fits into your monthly budget before you make the trip to see us. Transparent Pricing and Financing Without Big-City Hassles I often hear from folks who are tired of the "fine print" games that some high-volume dealers play to get people in the door. At our dealership, we believe that transparency is the only way to build a lasting relationship with our community. When we talk about pricing, we are talking about the real number, including any applicable military, first responder, or farm business incentives you might qualify for. We don't hide fees in the back room; we put them front and center so you can make an informed decision. Standard across all trims: Feature Included Front crash prevention: vehicle-to-vehicle (2.0) overall evaluation: P (with optional equipment) ✓ Side crash test overall evaluation: G ✓ Small overlap front (driver-side): G ✓ Small overlap front (passenger-side): overall evaluation not labeled with “A/B/C…”, but driver/passenger subsection evaluations are shown (driver-side overall G; passenger-side overall G on this page) ✓ Headlights overall rating (G) ✓ A major part of our commitment to your satisfaction is the Cecil Advantage, which includes our 3-Day Love It or Exchange It Program *. We know that a vehicle is a significant investment, and we want you to be completely confident in your choice. This program is designed to take the "what if" out of the buying process, giving you peace of mind that you won't find at a big-city auction-style lot. This level of protection applies whether you are buying a work truck or one of our pre-owned coupes. By keeping our overhead lower than the massive glass-and-steel dealerships in the city, we are often able to pass those savings directly to you. This doesn't just mean a competitive price on the vehicle itself, but also more favorable terms when it comes to trade-in values and documentation fees. We want to earn your business for life, not just for one sale, and that starts with being honest about the numbers from the very first conversation. Expert Maintenance and Warranty Support That Keeps You on the Road Many of our customers wonder if a smaller shop can handle the complex tech in a 2026 Ford Explorer or Ford Escape, and the answer is a resounding yes. Our technicians are factory-trained and certified, meaning they have the same—and often more—specialized knowledge as any big-city mechanic. The difference is that our expert staff takes the time to explain the "why" behind a repair, showing you exactly what is going on with your vehicle rather than just handing you a bill. Warranty Factory warranty coverage Coverage Duration Basic 3 years / 36,000 miles (bumper-to-bumper) Powertrain 5 years / 60,000 miles (powertrain) Corrosion 5 years / unlimited miles (corrosion—sheet metal/perforation only excluding aluminum) Roadside Assistance 5 years / 60,000 miles (Roadside Assistance Program) We are a full-service facility, equipped to handle everything from routine oil changes to complex warranty repairs for the latest Ford models. Every new Ford we sell comes with a 3-year / 36,000-mile basic warranty and a 5-year / 60,000-mile powertrain warranty, and we are here to make sure those protections are honored quickly and correctly. If you have questions about coverage or specialized financing for a major repair, our finance center team is available to walk you through your options. Our commitment to service is a core part of our story as a dealership. We know that for many families in Castroville, a vehicle isn't a luxury—it's a necessity for getting to work and school. That is why we prioritize efficiency in our service bays, aiming to get you back on the road as fast as possible without cutting corners. We treat your vehicle as if it were our own, using the latest diagnostic tools to ensure every job is done right the first time. Building Long-Term Trust Through Community and Service Excellence Working with families across South Texas has taught me that trust isn't given; it is earned over years of consistent service. This is why we are so heavily involved in local events and initiatives, as our community commitment is about more than just selling cars—it is about supporting the people who support us. We want to be the place you think of first, not just when you need a new truck, but when you need a reliable hand and expert advice. To make maintaining your vehicle as easy as possible, we regularly offer service and parts specials to help keep your costs down. You can easily book your next visit using our online service appointment scheduler, allowing you to pick a time that fits your busy schedule. Whether it's a quick tire rotation or a more involved check-up before a long summer road trip, our team is ready to provide the high-quality care your Ford deserves. If you are ready to experience a different kind of dealership, I invite you to stop by and see us. You can get directions to our Hondo location right here, or simply give us a quick call at (830) 426-5391. We look forward to showing you the Cecil Atkission Ford difference and helping you find the perfect vehicle for your Texas lifestyle. © 2026 Cecil Atkission Ford. All rights reserved.

Choosing the right three-row SUV is a high-stakes decision for families who balance the school run in Lytle with weekend escapes to the coast. The 2026 Ford Explorer arrives with a refreshed spirit, offering a sophisticated mix of turbocharged power and advanced tech that challenges the Chevrolet Traverse for the top spot in your driveway. While the Traverse focuses on maximizing sheer interior volume, the Explorer prioritizes a more dynamic driving experience and a broader range of specialized trims. A vehicle is more than just transportation; it is the hub of your family’s adventures. more Continue reading... The new Ford SUVs in our showroom feature latest design updates that have elevated the cabin experience. If you are looking for a specific blend of performance and style, you might also consider browsing the new Ford Mustang inventory or checking out the new Ford F-150 inventory for legendary towing capability. For those who need even more muscle, Cecil Atkission Ford carries new Ford Super Duty trucks and new Ford heavy duty trucks designed for the toughest jobs in Medina County. If a brand-new model isn't your current focus, the certified pre-owned inventory provides manufacturer-backed peace of mind. The lot also holds a diverse range of pre-owned SUVs, rugged pre-owned trucks, and even pre-owned coupes or pre-owned sedans for every budget. To help manage a vehicle long after the sale, the Ford App provides access to Ford owner benefits like rewards and remote start features. Hablamos Español en Cecil Atkission Ford Hondo, ensuring every neighbor feels welcome when they (830) 426-5391 or use our Hondo showroom address for a visit. Table of Contents Power and Precision: Comparing the Twin-Turbo 3.0-Liter V6 and EcoBoost Performance Towing Capacity and Off-Road Grit: Explorer Tremor vs Traverse Z71 Interior Versatility and Cargo Solutions for Medina County Adventures Advanced Safety and Tech: BlueCruise vs Super Cruise on the Open Road Ownership Value: Warranty Coverage and Real-World Fuel Economy Expectations Quick Answers Before You Visit Experience the Explorer at Cecil Atkission Ford Power and Precision: Comparing the Twin-Turbo 3.0-Liter V6 and EcoBoost Performance Does your current SUV feel like it's struggling when you merge onto the highway with a full load of passengers? The 2026 Ford Explorer addresses this with a powertrain lineup that emphasizes torque and responsiveness. Most trims, including the Active, ST-LINE, and Platinum, come standard with the 2.3L I4 EcoBoost engine. This turbocharged four-cylinder produces 300 hp and 310 lb-ft of torque, providing more low-end grunt than the 328 hp and 326 lb-ft of torque found in the Traverse's 2.5L turbo engine. Engine & Performance Powertrain specifications across trim levels Feature Active Utility Police Interceptor ST-LINE Platinum ST Tremor Engine 2.3L I4 3.3L V6 2.3L I4 2.3L I4 3.0L V6 3.0L V6 Standard across all trims: Feature Included Transmission Automatic Drivetrain 4WD For those who crave the thrill of a performance-tuned machine, the ST and Tremor trims step up to the twin-turbo 3.0-liter V6. This engine delivers 400 hp and 415 lb-ft of torque. It transforms the Explorer into a ferocious family hauler capable of pinning you to your seat. Every model in the lineup utilizes a smooth-shifting Automatic transmission and comes standard with 4WD for maximum grip on unpredictable Texas roads. Visitors can browse all new vehicles to compare the driving dynamics between these two engines. The Explorer’s rear-wheel-drive-biased architecture allows for better handling balance than the front-wheel-drive-biased Traverse. If you're ready to see how these numbers fit into your monthly budget, the finance center is here to help navigate the process with transparency. ​ Towing Capacity and Off-Road Grit: Explorer Tremor vs Traverse Z71 Have you ever found yourself eyeing a remote campsite near Lakehills but worrying if your SUV could handle the limestone outcroppings and rutted trails? The 2026 Explorer introduces the Tremor trim, a dedicated off-road model that features an off-road tuned suspension that raises ground clearance to about 9 inches, underbody protection, and a Torsen limited-slip rear axle. It even includes a specialized Baja drive mode and High-Performance Off-road Stability systems to maintain composure when the pavement ends. Dimensions & Capacity Feature Standard across all trims Seating Capacity 7 Length 198.8 Width 78.9 Height 71 The 2026 Ford Explorer is certified to tow up to 5,000 lb when properly equipped. This capacity is standard across much of the lineup, allowing you to haul a boat or a horse trailer through the rolling hills of the transition zone without breaking a sweat. While the Traverse can match the 5,000-lb max rating on certain configurations, the Explorer’s twin-turbo 3.0-liter V6 provides the extra torque needed to make towing feel effortless on steep grades. To find a vehicle that has already proven its mettle, you can look through the pre-owned inventory for late-model Explorers with tow packages. Local drivers often require specific equipment for recreation, and the Hondo team understands these regional needs. Use the payment calculator to see how an off-road-ready trim fits into your financial plans. ​ Interior Versatility and Cargo Solutions for Medina County Adventures Imagine trying to load a week's worth of fishing gear and a massive cooler for a trip to Medina Lake, only to realize your third row doesn't fold flat enough. The 2026 Ford Explorer is designed to avoid that frustration with a standard three-row layout that seats up to 7 passengers. While the Traverse is physically larger, the Explorer makes better use of its footprint for those who prioritize maneuverability. You’ll find about 18 cubic feet of space behind the third row, which expands to a massive 85 cubic feet when you fold the rear seats flat. The cabin has been significantly upgraded for 2026, featuring a 13.2-inch touchscreen and the Ford Digital Experience. This system integrates Google Assistant and Amazon Alexa, making it easy to find a trailhead or a local restaurant using voice commands. For families in Dunlay who spend hours in the car, the available Platinum trim offers heated, ventilated, and massaging front seats to ensure you arrive at your destination refreshed rather than fatigued. If you need to customize your cargo area with all-weather liners or roof racks, you can order parts directly through the dealership. The Cecil Advantage includes a 3-day love it or exchange it program to ensure the interior layout meets your family's needs. This commitment ensures that the seat comfort and configuration work for your daily life before you commit long-term. ​ Advanced Safety and Tech: BlueCruise vs Super Cruise on the Open Road The long, straight stretches of highway between our local communities and San Antonio are the perfect place to experience the awe of semi-autonomous driving. The 2026 Ford Explorer offers Ford BlueCruise, which now includes an Automatic Lane Change feature. This allows for hands-free highway driving on pre-mapped roads, reducing driver fatigue during those long commutes. BlueCruise is standard on the Platinum and ST trims and available as an option on others, including the Tremor. Safety & Driver Assistance Safety ratings and driver assistance systems Feature Active Utility Police Interceptor ST-LINE Platinum ST Tremor IIHS Rating TOP SAFETY PICK TOP SAFETY PICK TOP SAFETY PICK TOP SAFETY PICK TOP SAFETY PICK TOP SAFETY PICK Standard across all trims: IIHS awards for the 2026 Ford Explorer (4-door SUV) align with 2026 Top Safety Pick+ criteria: Good ratings in small overlap front, moderate overlap front, and side; Acceptable/Good headlights (standard availability); Good pedestrian front crash prevention (standard availability); and Acceptable/Good vehicle-to-vehicle front crash prevention 2.0 (standard availability) Safety is non-negotiable for family vehicles, and the Explorer delivers with an IIHS Top Safety Pick+ rating. Every model comes equipped with the Ford Co-Pilot360 suite, which includes automatic emergency braking, lane-keeping assist, and blind-spot monitoring. These systems act as a second set of eyes, whether you're navigating a busy school parking lot or cruising at highway speeds. You can learn more about the history of serving local drivers by reading the dealership story. If you’re ready to get behind the wheel of a tech-forward SUV, you can start the process by submitting a credit application online. This saves time at the dealership and lets you focus on testing out the hands-free features during your visit. ​ Ownership Value: Warranty Coverage and Real-World Fuel Economy Expectations The Explorer’s EcoBoost technology provides a balance of power and efficiency for Texas drivers. The Active trim with the 2.3L I4 and 4WD achieves 20 city / 27 hwy MPG. Even the high-performance ST with the 3.0L V6 maintains a respectable 18 city / 25 hwy MPG. In the hot Texas summers, these figures can vary slightly depending on your air conditioning usage, but the 10-speed transmission keeps the engine in an efficient range. Pricing MSRP and destination charges Feature Active Utility Police Interceptor ST-LINE Platinum ST Tremor Starting MSRP (starting at base prices, excluding options and destination charges) $49,659 $51,095 $51,644 $59,407 $63,158 $63,253 Lowest starting MSRP: Active at $49,659 Fuel Economy EPA-estimated fuel economy ratings Feature Active Utility Police Interceptor ST-LINE Platinum ST Tremor City MPG 20 mpg — 20 mpg 20 mpg 18 mpg 19 mpg Highway MPG 27 mpg — 27 mpg 27 mpg 25 mpg 25 mpg Combined MPG 24 mpg — 24 mpg 24 mpg 22 mpg 22 mpg Standard across all trims: Fuel Type Unleaded Best combined fuel economy: Active at 24 mpg Ford backs the 2026 Explorer with a comprehensive warranty package to protect your investment. This includes a basic 3 years / 36,000 miles bumper-to-bumper warranty and a powertrain 5 years / 60,000 miles warranty. Additionally, you receive roadside 5 years / 60,000 miles assistance and corrosion 5 years / unlimited miles coverage. The starting MSRP for the Active is $49,659, while the specialized Tremor starts at $63,253. To keep your vehicle running like new, service and parts specials make routine maintenance more affordable. This is all part of the Cecil Advantage, a commitment to providing honest service and long-term value to every customer. ​ Quick Answers Before You Visit Q: Which SUV has a higher towing capacity, the Explorer or the Traverse? Both vehicles are rated for a maximum of 5,000 lb when properly equipped. However, the Explorer’s twin-turbo 3.0-liter V6 provides significantly more torque (415 lb-ft), which often makes for a more confident towing experience when pulling heavy loads up steep grades or merging into fast-moving traffic. Q: Does the 2026 Ford Explorer offer hands-free driving like the Traverse? Yes, the Explorer features Ford BlueCruise, which allows for hands-free driving on over 130,000 miles of North American highways. The 2026 version includes Automatic Lane Change, which can execute a lane swap simply by tapping the turn signal stalk while the system is active. Q: What are the main differences between the Explorer Tremor and the Traverse Z71? The Explorer Tremor is built for more technical off-roading, featuring an off-road tuned suspension with an extra inch of ground clearance, steel skid plates, and a Torsen limited-slip rear axle. The Traverse Z71 is a capable soft-roader, but it lacks the specialized Baja drive mode and heavy-duty underbody protection found on the Ford. Q: Is there a hybrid version of the 2026 Ford Explorer available? While Ford has offered hybrids in the past, the 2026 lineup focuses on the 2.3L I4 and 3.0L V6 EcoBoost engines to provide the best balance of power and efficiency for most drivers. If you have questions about previous hybrid models, give our team a call for the latest availability. Q: How do I schedule a maintenance appointment for my Explorer? The service appointment scheduler allows you to pick a time that works for you. If you need help finding the dealership, you can get directions to our Hondo location and stop by for a multi-point inspection. ​ Experience the Explorer at Cecil Atkission Ford Choosing between the 2026 Ford Explorer and the Chevy Traverse often comes down to whether you value driving excitement and off-road capability over sheer exterior dimensions. The Explorer’s sophisticated powertrains and the addition of the rugged Tremor trim make it a versatile choice for families who refuse to settle for a boring commute. You can browse the new-vehicle inventory to see these features in person. When you're ready to take the next step, the team in Hondo is here to provide the honest, expert service you deserve. Give us a quick call or visit us in Hondo to feel the thrill of the 2026 Explorer for yourself. © 2026 Cecil Atkission Ford. All rights reserved.

When it comes to full-size pickup trucks, the 2026 Ford F-150 and Chevrolet Silverado 1500 remain top contenders, each offering a blend of power, versatility, and value tailored to meet the demands of drivers in places like Hondo, Lakehills, and Pleasanton. Understanding how these two stalwarts stack up in terms of performance and pricing is essential for anyone weighing their next truck purchase, especially for local drivers who rely on their trucks both at work and for family adventures. more Continue reading... Starting with pricing, the 2026 Ford F-150 begins at a competitive base MSRP around $40,085, placing it slightly above the Silverado 1500’s starting point of approximately $38,345. Contact Cecil Atkission Ford for current pricing and availability. This difference is modest, but it reflects Ford’s extensive range of trims and configurations that cater to a broad spectrum of needs, from rugged work trucks to luxurious daily drivers. The F-150’s pricing scales upward depending on trim levels and available features, with options that include premium packages and powerful engine choices which justify the incremental cost. In comparison, the Silverado 1500 offers a slightly lower entry price, making it an appealing choice for budget-conscious drivers in nearby towns like Floresville and Devine who need dependable capability without extra frills. Under the hood, the F-150’s powertrain lineup is notably diverse, featuring options such as the 3.5-liter twin-turbocharged V6, a traditional 5.0-liter V8, and a hybrid variant combining a twin-turbo V6 with an electric motor. This range provides horsepower outputs from 325 to 430, catering to a variety of towing and hauling tasks. The Silverado 1500, meanwhile, emphasizes a torque-rich 4-cylinder TurboMax engine as its standard powertrain, delivering 310 horsepower and 430 lb-ft of torque, alongside an available Duramax 3.0-liter turbo-diesel inline-six that offers 305 horsepower and a robust 495 lb-ft of torque. This diesel option allows the Silverado to excel in heavy towing scenarios, especially useful for drivers in rural areas like Pipe Creek who need to haul equipment or trailers regularly. Pricing considerations also extend to the available features and technology packages. The F-150’s expansive configuration options allow buyers to customize their truck with advanced towing technology, off-road packages, and premium interior finishes. The Silverado matches this with its Multi-Flex tailgate, a 120-volt bed-mounted power outlet, and a 13.4-inch infotainment screen featuring Google integration, highlighting its focus on worksite versatility and modern convenience. For those considering their purchase locally, visiting Cecil Atkission Ford in Hondo provides access to expert guidance on the 2026 Ford F-150 lineup. Our team is ready to help you explore the full range of new Ford trucks and answer any questions about features, pricing, or financing options. Whether you want to see the F-150’s capabilities firsthand or compare it against the Silverado 1500, our knowledgeable staff is here to assist. You can get directions to Cecil Atkission Ford or call us at (830) 426-5391 for personalized support. For those who want toexplore financing options, our Credit Application is available online for your convenience. Table of Contents Engine Options and Performance Differences Between the Ford F-150 and Silverado Towing Capacity and Capability: Which Truck Handles Heavy Loads Better? Interior Comfort, Technology, and Safety Features in the 2026 F-150 vs Silverado Reliability, Ownership Experience, and Financing Opportunities at Cecil Atkission Ford ​ Engine Options and Performance Differences Between the Ford F-150 and Silverado When comparing the 2026 Ford F-150 and Chevrolet Silverado 1500, engine variety and performance are key areas where these full-size trucks showcase their distinct capabilities. The Ford F-150 offers a broad range of powertrains designed to meet a variety of work and lifestyle demands. Its lineup includes a 325-horsepower 2.7-liter twin-turbocharged V6, a robust 400-horsepower 5.0-liter V8, and a 400-horsepower 3.5-liter twin-turbo V6. Notably, the F-150 also features a hybrid variant combining a 3.5-liter twin-turbo V6 with an electric motor to deliver a combined 430 horsepower, blending power with efficiency. All engines are paired with a 10-speed automatic transmission, providing smooth shifts and responsive acceleration whether navigating rural roads near Lakehills or tackling demanding work tasks in Dunlay. The Silverado 1500’s engine lineup is more streamlined but no less capable. It starts with the TurboMax 4-cylinder engine, producing 310 horsepower and a substantial 430 lb-ft of torque, paired with an 8-speed automatic transmission. For heavier duties, the Silverado offers a 3.0-liter Duramax turbo-diesel inline-six, delivering 305 horsepower and a commanding 495 lb-ft of torque through a 10-speed automatic transmission. This diesel option stands out for its towing prowess and fuel efficiency, making it a solid choice for heavy trailer work in communities like Lytle or Uvalde. Performance-wise, the F-150’s hybrid powertrain gives it an edge in blending strong output with improved fuel economy, particularly beneficial for those balancing work and daily driving. Meanwhile, the Silverado’s diesel option excels in torque-heavy tasks, offering impressive durability and efficiency on longer hauls. Both trucks offer rear-wheel and four-wheel drive configurations, enhancing their adaptability across Texas’s varied terrains. For residents of Castroville or Pleasanton weighing these powertrains, understanding how each engine suits specific needs—from towing capacity to fuel economy—can guide a well-informed decision. To explore the full range of options, you can browse our all new vehicles at Cecil Atkission Ford. Additionally, our payment calculator can help you estimate financing options tailored to your budget. Learn more about our community commitment and how we support local areas. ​ Towing Capacity and Capability: Which Truck Handles Heavy Loads Better? When it comes to towing, the 2026 Ford F-150 offers a maximum conventional towing capacity of up to 13,500 pounds, placing it firmly among the top contenders in its class. This capability is supported by its robust engine lineup and advanced towing technologies, such as trailer sway control and an available 360-degree camera system, which make heavy hauling safer and more manageable, especially for drivers in rural areas like Pipe Creek and Castroville. The Chevy Silverado 1500, meanwhile, offers a slightly lower maximum towing capacity, topping out at around 13,300 pounds when equipped with its available Duramax 3.0L Turbo-Diesel engine. This option provides notable torque of 495 lb-ft, enhancing its ability to haul heavy loads smoothly. The Silverado’s Durabed design, featuring 12 standard tie-downs and a durable cargo bed, contributes to secure hauling on work sites across Pleasanton and Floresville. However, its towing capacity edges just below the F-150’s peak numbers. Both trucks come with advanced towing aids, but the F-150’s available Towing Technology package, which includes features like Pro Trailer Backup Assist, gives it a practical advantage for those in Uvalde or Lakehills who frequently manage trailers or equipment. Meanwhile, the Silverado’s trailering cameras, offering up to 14 different views, provide critical visibility in tight maneuvering situations. Ultimately, for drivers prioritizing maximum towing muscle and cutting-edge assistance features, the Ford F-150 holds a slight edge, while the Silverado remains a strong choice with excellent torque and thoughtful cargo management. For those interested in exploring pre-owned options or discussing financing plans, our All Pre-Owned Inventory and Finance Center at Cecil Atkission Ford are ready to assist. Expert advice is also available through our knowledgeable team. ​ Interior Comfort, Technology, and Safety Features in the 2026 F-150 vs Silverado The 2026 Ford F-150 and Chevrolet Silverado 1500 both offer interiors designed to balance rugged utility with driver and passenger comfort, yet they approach this balance differently. The F-150’s cabin leans into practical workspace features, ideal for those using their truck as a daily mobile office. Its higher trims, like the King Ranch and Platinum, showcase premium materials and spacious seating with options for a front bench seat to carry up to six passengers. The available 12-inch touchscreen running Ford’s enhanced Sync 4 system provides intuitive controls, wireless Apple CarPlay and Android Auto, and over-the-air software updates, which ensure your truck’s technology stays current without extra trips to the dealership. On the Silverado side, the interior is robust and work-focused but offers a larger 13.4-inch infotainment touchscreen with Google built-in, delivering seamless navigation and connectivity. The Silverado’s digital instrument cluster measures 12.3 inches, placing essential information like trailering and tire pressure directly in the driver’s line of sight. Both trucks offer wireless smartphone integration and premium audio options, but the Silverado’s tech setup might appeal more to drivers prioritizing expansive display real estate and Google services. Safety-wise, Ford equips the F-150 with a comprehensive set of standard features, including automated emergency braking, blind-spot monitoring, and lane-keeping assist. Advanced options like a 360-degree camera system and Blue Cruise hands-free driving technology enhance safety and convenience, especially useful in complex driving scenarios near Floresville or Lakehills. Chevrolet’s Silverado comes standard with Chevrolet Safety Assist, incorporating similar active safety measures, alongside trailering cameras offering up to 14 views, aiding drivers in precise maneuvers at work sites or ranches in Pipe Creek. For ongoing support and maintenance of these sophisticated systems, Cecil Atkission Ford’s Service Appointment Scheduler ensures expert care, while genuine replacement parts are readily available through our Order Parts department. To learn more about our commitment to customers, visit Our Story. ​ Reliability, Ownership Experience, and Financing Opportunities at Cecil Atkission Ford When it comes to reliability, the 2026 Ford F-150 stands out with its proven track record and strong endorsements from industry experts. While the Chevy Silverado also offers dependable performance, the F-150’s blend of durable powertrains and robust engineering often makes it the preferred choice for drivers in Hondo and surrounding areas like Lakehills and Castroville. This reliability translates into fewer trips to the shop and a smoother ownership experience, especially important for those using their truck on ranches or construction sites. At Cecil Atkission Ford, we prioritize delivering a seamless ownership journey. Our Cecil Advantage program offers unique benefits tailored to meet the needs of local customers, including extended support and service perks. Whether you need expert advice, maintenance, or genuine Ford parts, our team is ready to assist. For those considering financing, Cecil Atkission Ford provides personalized options designed to fit your budget and lifestyle. You can start your application easily online or visit us in person—simply get directions to Cecil Atkission Ford or call us at (830) 426-5391 to discuss your financing options. Our Credit Application is also available online for your convenience. © 2026 Cecil Atkission Ford. All rights reserved.

The 2026 Ford F-150 continues to uphold its legacy as a commanding force in the full-size pickup segment, especially when it comes to towing capabilities. Known throughout Lakehills, Dunlay, and Uvalde for its rugged dependability, the F-150 is engineered to meet the demands of hardworking Texans who rely on their trucks for both business and adventure. The latest model combines raw power with advanced technology, delivering an experience that maximizes towing strength without sacrificing comfort or control. more Continue reading... At the heart of the 2026 F-150’s towing prowess is its varied powertrain lineup, featuring multiple engine options tailored to different towing needs. Whether you select the robust 5.0-liter V8 or the efficient twin-turbocharged 3.5-liter V6 EcoBoost, each engine is paired with a 10-speed automatic transmission designed for smooth power delivery and precision control. These options provide the truck with the ability to confidently tow heavy loads across diverse terrains, from the rolling hills around Pipe Creek to the rugged ranches near Castroville. Beyond horsepower and torque figures, Ford integrates intelligent towing technologies that make managing heavy trailers more accessible and safer. These include trailer sway control, trailer brake assist, and Pro Trailer Backup Assist, which allows drivers to maneuver trailers with a simple turn of a knob—an especially valuable feature for those in Floresville and Pleasanton who frequently handle large trailers. The truck’s sturdy frame and suspension are calibrated to handle the extra weight, providing stability and reducing driver fatigue on long hauls. The 2026 F-150 also offers customizable towing packages to match specific hauling requirements. For example, the Max Trailer Tow Package enhances towing capacity and includes upgrades like an integrated trailer brake controller, heavy-duty radiator, and an advanced hitch receiver. This makes it an ideal choice for those in Devine and Bandera who need to tow heavier equipment or haul large recreational vehicles. At Cecil Atkission Ford, we understand the importance of reliable towing capability for our customers in Hondo and the surrounding Hill Country. Our expert staff is ready to guide you through the F-150’s towing features and help you choose the right configuration for your lifestyle. For those who want to experience the power firsthand, browse our New Ford F-150 Inventory or visit us at Get Directions to Cecil Atkission Ford. For any questions, feel free to (830) 426-5391. In summary, the 2026 Ford F-150 doesn’t just offer towing power; it delivers a refined, capable, and versatile towing experience that stands up to the needs of Texas drivers, blending strength with innovation to keep you in command on every journey. Thiscombination of power, technology, and durability makes the 2026 Ford F-150 a top choice for towing in the Texas Hill Country and beyond. Table of Contents Understanding the Maximum Towing Capacity and Max Tow Axle Upgrade Essential Towing Features That Enhance the 2026 Ford F-150 Experience Comparing the 2026 Ford F-150’s Towing Capability with the Ram 1500 Maintaining Your Ford F-150 for Optimal Towing Performance Smart Trailer Loading Tips for Safe and Efficient Towing Understanding the Maximum Towing Capacity and Max Tow Axle Upgrade The 2026 Ford F-150’s towing prowess is anchored by its impressive maximum towing capacity, which reaches up to 13,500 pounds when properly equipped. This peak capability is achieved with the twin-turbocharged 3.5-liter V6 engine paired with the Max Trailer Tow Package, available on the 4WD SuperCrew model with a 6.5-foot bed. This configuration offers an ideal blend of power and versatility, allowing drivers in communities like Pipe Creek and Pleasanton to tow heavier trailers without compromising passenger or cargo space. A key enhancement to unlock this towing potential is the Max Tow Axle upgrade. This option adds a robust rear axle with a specially calibrated limited-slip differential designed to handle higher towing loads. The Max Tow Axle increases the rear axle ratio, optimizing power delivery and improving trailer control, especially on challenging terrains such as those found around Lakehills and Bandera. It also supports enhanced cooling for the rear differential, which is critical during prolonged towing or heavy-duty hauling. Additionally, this upgrade complements the F-150’s advanced towing technologies, working seamlessly with available features like Trailer Reverse Guidance and Trailer Sway Control to ensure safer and more confident towing. For drivers in Dunlay or Uvalde, this means not only greater towing capacity but also enhanced peace of mind when maneuvering large trailers or heavy equipment. When considering the Max Tow Axle, it’s important to balance your towing needs with payload and overall vehicle setup. While this upgrade boosts tow ratings significantly, pairing it with the right engine, suspension, and braking package ensures optimal performance and durability. For those exploring current options, Cecil Atkission Ford offers a broad selection of All New Vehicles including models equipped with this upgrade, along with personalized assistance to tailor your truck to your towing requirements. To plan your purchase effectively, utilize our Payment Calculator and explore the Community Commitment Cecil Atkission Ford maintains, ensuring you receive support beyond the sale. Essential Towing Features That Enhance the 2026 Ford F-150 Experience The 2026 Ford F-150 comes loaded with a suite of towing features designed to make every haul safer, smoother, and more efficient. For drivers in Lakehills or Dunlay, TX, or even those in Floresville, these innovations translate into tangible benefits on the road and at the job site. Let’s explore the key technologies and mechanical upgrades that elevate the towing experience. One standout is the Pro Trailer Backup Assist, a system that simplifies reversing a trailer by letting the driver control the trailer's direction using a knob inside the cab. This feature reduces the stress of tricky backing maneuvers, especially in tight spots like driveways or campgrounds. Complementing this is the Trailer Sway Control system, which actively detects sway and applies brake pressure to specific wheels to help keep the trailer stable. The F-150 also includes a Smart Trailer Tow Connector that automatically detects trailer lighting issues, alerting the driver immediately to any malfunctioning bulbs—critical for safety and compliance on Texas highways. For those hauling heavy loads, the Integrated Trailer Brake Controller enables precise control of trailer brakes, improving stopping power and reducing wear on both the truck and trailer. On the mechanical side, the Max Trailer Tow Package enhances the F-150’s towing potential with upgraded cooling systems, a heavier-duty rear axle, and a higher-capacity alternator. These components work together to maintain performance and reliability even under demanding towing conditions. Additional aids like the 360-Degree Camera with Split-View Display provide enhanced visibility around the truck and trailer, giving drivers in Pipe Creek and Pleasanton, TX, increased confidence when maneuvering. The Blind Spot Information System with Trailer Coverage extends the truck’s blind spot monitoring to account for the trailer’s width, a vital safety boost when changing lanes or merging. For drivers who tow frequently, these features not only make the process more manageable but also protect the vehicle’s longevity. Cecil Atkission Ford encourages customers to explore these options and learn about financing solutions at our Finance Center to customize their F-150 for optimal towing. Additionally, customers can discover All Pre-Owned Inventory and experience the Cecil Advantage when choosing their next truck. Comparing the 2026 Ford F-150’s Towing Capability with the Ram 1500 When weighing the towing strength of the 2026 Ford F-150 against the Ram 1500, the Ford stands out with a maximum towing capacity of up to 13,500 pounds, surpassing the Ram 1500’s peak of about 12,750 pounds. This advantage positions the F-150 as a leader for those requiring maximum hauling capability, especially for demanding tasks around Uvalde or Pipe Creek. The F-150’s diverse engine lineup, featuring a powerful twin-turbo 3.5-liter V6 and an efficient hybrid option, delivers a blend of torque and horsepower that supports its towing supremacy. In contrast, the Ram 1500 offers strong competitors like its 5.7-liter V8 and mild hybrid systems, but it generally trails the F-150 in raw towing numbers. Ford’s advanced towing technologies further enhance the F-150’s practical towing edge. Features such as Pro Trailer Backup Assist and trailer tire pressure monitoring are engineered to make towing safer and more manageable. These innovations are designed to assist drivers in towns like Dunlay and Floresville with ease and confidence when hauling heavy loads. For Hill Country drivers who demand strength and technology in their towing package, the 2026 Ford F-150 remains the benchmark. If you’re ready to experience these capabilities firsthand, our expert team at Cecil Atkission Ford is here to guide you through the selection process. Explore our New Ford F-150 Inventory to find the perfect truck for your towing needs. Contact Our Expert Staff for personalized assistance or schedule a test drive through our Service Appointment Scheduler. Maintaining Your Ford F-150 for Optimal Towing Performance Keeping your 2026 Ford F-150 in top shape is key to sustaining its impressive towing ability. Regular maintenance of critical components like the transmission, brakes, and cooling system ensures your truck performs safely and efficiently when hauling heavy loads. It’s especially important to monitor and change the transmission fluid more frequently than usual when towing, as this fluid endures extra stress and heat. Equally vital is inspecting the brake system, including pads, rotors, and brake fluid, to maintain reliable stopping power. The engine cooling system also plays a major role by preventing overheating during demanding towing conditions, so coolant levels and radiator condition should be checked regularly. Scheduled inspections of tires and suspension components keep your F-150 stable and responsive on the road, even when towing in varied terrains around Lakehills, TX, or other nearby areas. For genuine replacement parts, browse our Order Parts page to keep your truck running like new. Together with professional service specials available through Cecil Atkission Ford, proactive maintenance protects your investment and helps unlock the full towing potential of your F-150. Learn more about Our Story and how we support drivers throughout their ownership journey. Smart Trailer Loading Tips for Safe and Efficient Towing Proper trailer loading is crucial to maximize the 2026 Ford F-150’s towing capabilities while maintaining safety on the road. Begin by distributing weight evenly, aiming for about 60% of the trailer’s weight over the front half to maintain proper tongue weight. This balance helps prevent trailer sway and enhances control, especially in areas around Floresville and Bandera where varied terrain demands stability. Securely fastening cargo with heavy-duty straps or chains prevents shifting during transit, protecting both your load and the truck. When loading near Hondo, TX, where rugged outdoor activities are common, consider the effects of uneven terrain on your trailer’s balance. Ensure the load is centered side-to-side and avoid overloading one side, which can cause dangerous handling issues. For large or heavy loads, use the 2026 F-150’s available towing tech features like trailer sway control and integrated brake controller. These systems actively monitor and adjust trailer behavior, giving you better control on highways running through Pleasanton or Castroville. Finally, always verify your loaded trailer weight against your F-150’s maximum towing capacity. Overloading can strain the drivetrain and reduce fuel efficiency. For expert guidance on preparing your truck for towing or parts you may need, contact Cecil Atkission Ford or visit 109 19th St, Hondo, TX 78861 for personalized assistance. You can also call us at (830) 426-5391 or learn more about our Love It or Exchange It Program. © 2026 Cecil Atkission Ford. All rights reserved.

As the General Sales Manager here at Cecil Atkission Ford with over 10 years of experience, I’ve worked closely with ranchers and farmers around Medina County who face the challenge of choosing the right truck for their specific hauling needs. Whether you’re moving livestock from pasture to pen near Lakehills or hauling large amounts of hay bales across your property in Pipe Creek, the right specs for your Ford Super Duty can make a big difference in efficiency, safety, and long-term durability. more Continue reading... The key to choosing the right Super Duty starts with understanding the distinct demands of hauling livestock versus hauling hay. Livestock trailers require attentive hauling characteristics because animals inside need a smoother, steadier ride to reduce stress and injury. That means a truck with stable handling and the right suspension setup becomes critical. On the other hand, hay hauling generally involves heavy, bulky loads that require maximum payload capacity and often benefit from longer bed lengths for easier loading and stacking. In my experience, Medina County ranchers hauling livestock often gravitate toward Super Duty models with a focus on balance—enough towing power to pull heavy gooseneck trailers without sacrificing ride quality. Choosing a configuration with a strong suspension system and perhaps a dual rear wheel setup provides the necessary stability on uneven terrain common around Dunlay and Uvalde. The Super Duty’s available advanced towing features, including trailer sway control and integrated brake controllers, are also real game-changers for safely managing livestock trailers. For those hauling hay, the conversation shifts slightly. Here, payload capacity and bed size take center stage. Hay bales can easily pile up in volume, so selecting a Super Duty with the right bed length—typically an 8-foot bed—makes loading and unloading more efficient. Additionally, maximizing payload specs ensures your truck can handle the weight without excessive wear or compromised fuel efficiency. A single rear wheel configuration may be sufficient here, especially if the terrain is relatively flat and the hauling distances are moderate. The choice of engine also plays a role in matching specs to hauling needs. While the 6.7L High Output Power Stroke diesel offers impressive torque and towing capabilities suited for heavy livestock trailers, the 7.3L Godzilla gas engine provides solid power and often a smoother driving experience for hay transport. We’ll get into those details shortly. Ultimately, the best way to find a Ford Super Duty that fits your Medina County ranch’s unique hauling requirements is to work with a team that understands local needs. Our staff here at Cecil Atkission Ford take pride in helping customers from Lytle to Lakehills find trucks that stand up to the demands of ranch life while providing comfort and confidence on every trip. If you want to explore our latest lineup of New Ford Heavy Duty Trucks or learn more about Ford Owner Benefits that can support your investment, we’re ready to assist. Feel free to call us at (830) 426-5391 or get directions to Cecil Atkission Ford for a hands-on discussion tailored to your ranch’s needs. This decision isn’t just about specs on paper— it’s about matching those specs to the real-world demands you face every day on your ranch. Table of Contents Understanding the 2026 Ford Super Duty Towing Capacities Across Engine Options Single vs. Dual Rear Wheel Configurations: What Works Best for Medina County Ranching? Comparing the 6.7L High Output Power Stroke Diesel and the 7.3L Godzilla Gas Engine for Heavy Hauling Maximizing Payload and Bed Length: How to Haul Hay Efficiently with the 2026 Super Duty Understanding the 2026 Ford Super Duty Towing Capacities Across Engine Options When it comes to heavy-duty hauling around Medina County, knowing the towing limits of the 2026 Ford Super Duty based on its engine choices is crucial. Each powertrain offers distinct capabilities, making it essential to align your truck’s setup with your specific ranching demands. The 2026 Super Duty lineup features three main engine options, each built to deliver power and reliability in different ways. Starting with the 7.3-liter Godzilla V8 gasoline engine, this option provides solid torque and horsepower, making it a versatile choice for ranchers handling moderate towing tasks, like small livestock trailers or lighter hay loads. It offers a balanced combination of performance and durability, suitable for those around rural areas like Lytle or Dunlay who prioritize everyday dependability. For those needing more muscle, the 6.7-liter High Output Power Stroke diesel stands out. This engine is engineered specifically for heavy towing and demanding workloads typical in tough Texas ranching conditions. It generates significantly higher torque, which enhances its ability to pull larger livestock trailers or fully loaded hay haulers without strain. This is particularly relevant for ranchers in areas like Uvalde, where larger loads and steep terrain often come into play. The standard 6.8-liter gas engine also remains a noteworthy option for those whose towing requirements fall between the Godzilla V8 and diesel variant. While it doesn’t match the diesel’s torque, it still delivers strong towing capacity and a reliable workhorse feel. Understanding these towing differences helps when selecting the right Super Duty to meet your ranch’s hauling needs. It’s more than just numbers— it’s about how those numbers translate into confidence and capability on your Medina County ranch. If you’re considering used trucks with specific engine setups, browsing our All Pre-Owned Inventory might reveal the perfect fit for your hauling requirements. Learn more about our dedication to the community through our Community Commitment and discover the story behind our service at Our Story. Single vs. Dual Rear Wheel Configurations: What Works Best for Medina County Ranching? When it comes to selecting between single rear wheel (SRW) and dual rear wheel (DRW) setups on a 2026 Ford Super Duty, the choice hinges largely on the kind of ranch work you're tackling around Medina County. Each configuration brings distinct advantages depending on whether you’re hauling livestock or moving large loads of hay. Single rear wheel trucks offer greater maneuverability, especially useful on narrow ranch roads or tighter spaces near barns and pens in areas like Lytle. They also tend to have a smoother ride on highways and lighter loads, making them a solid choice for smaller trailers and less frequent heavy hauling. If your ranching primarily involves hauling livestock trailers that are moderate in size and weight, an SRW might balance capability with everyday drivability. On the other hand, dual rear wheel trucks bring enhanced stability and a higher payload capacity, crucial when you’re hauling heavy gooseneck trailers loaded with hay or multiple animals, especially around rugged terrain common near Lakehills or Dunlay. The extra tires distribute weight more evenly, reducing strain on the suspension and improving traction. This is especially beneficial for Medina County ranchers who regularly transport large livestock groups or bulky hay loads over uneven ground. From personal experience at Cecil Atkission Ford, many customers servicing ranches in locations like Uvalde find DRW setups invaluable for their heavy-duty needs, while others lean on SRW models for their versatility and price point. If you’re weighing your options, consider how often you’ll max out payloads or tow near your truck’s limit. With either choice, our team can help you explore financing options through a finance application, explain the benefits of the Cecil Advantage that supports Medina County ranchers like you, or use our payment estimator tool to estimate your monthly costs. Understanding these nuances ensures you get the right truck tailored to your specific ranching demands. Comparing the 6.7L High Output Power Stroke Diesel and the 7.3L Godzilla Gas Engine for Heavy Hauling From my experience as General Sales Manager at Cecil Atkission Ford with over 10 years in the business, selecting between the 6.7L High Output Power Stroke diesel and the 7.3L Godzilla gas engine boils down to your specific hauling needs and operational priorities on your Medina County ranch. The 6.7L Power Stroke diesel is built for serious torque and endurance, delivering robust low-end power that’s ideal for heavy-duty towing—especially when hauling fully loaded livestock trailers over uneven terrain around places like Lakehills or Pipe Creek. Its turbocharged design provides smoother, sustained pulling power, which helps with fuel efficiency on longer hauls. Plus, diesel engines tend to have longer service intervals and higher resale value, though they require diligent maintenance to handle dusty ranch conditions. On the other hand, the 7.3L Godzilla gas engine brings strong horsepower and quick throttle response, making it well-suited for lighter to mid-weight loads or shorter trips where frequent stops and starts are common, like moving hay bales around a pasture near Dunlay. Gas engines generally require less expensive repairs and parts, and their simpler design means they can be easier to maintain for those who want straightforward upkeep. Choosing between these engines also involves balancing upfront costs and long-term operating expenses. For ranchers focused on maximum towing muscle with fuel economy over long distances, the diesel often wins out. But for those whose work emphasizes flexibility and lower maintenance costs, the 7.3L gas engine provides dependable power without some of the diesel-specific complexities. If you want to explore specifics or maintenance tips, our expert team is ready to help, and you can also check out our parts department for genuine Ford components that keep your truck running strong. For financing options tailored to your needs, visit our Finance Center. To learn more about our knowledgeable team, visit Our Expert Staff. Maximizing Payload and Bed Length: How to Haul Hay Efficiently with the 2026 Super Duty When it comes to hauling hay around ranches near Lakehills or Dunlay, the bed length and payload capacity of your truck make a big difference. The 2026 Ford Super Duty offers several bed length options, including a standard 6.75-foot bed and an extended 8-foot bed, giving you flexibility depending on how much hay you need to move at once. Payload capacity is crucial too—especially if you’re stacking large bales. The Super Duty’s payload can reach over 7,000 pounds when properly equipped, which means less back-and-forth trips hauling hay. This is especially useful when working out in areas like Pipe Creek, where efficiency matters. A longer bed combined with a high payload lets you carry more hay securely without overloading your truck. Whether you’re loading small square bales or large round ones, the right Super Duty configuration can handle the job. If you're considering a truck specifically built for these tasks, feel free to get directions to Cecil Atkission Ford and see our lineup firsthand. You can also call us at (830) 426-5391 and speak with one of our experts about the best fit for your ranch needs. © 2026 Cecil Atkission Ford. All rights reserved.

We’ve invited the Service Director at Cecil Atkission Ford to shed light on the significant recall issued by Ford in February 2026, which affects nearly 4.4 million vehicles nationwide, including models commonly seen around communities like Pipe Creek and Dunlay. This recall centers on a software flaw within the Integrated Trailer Module, or ITRM, a critical system that manages trailer lighting and braking functions. Understanding what this recall means for Ford owners is essential for safe towing and vehicle reliability. more Continue reading... The ITRM is designed to communicate directly with the vehicle’s electronic systems to control trailer brake lights, turn signals, and braking mechanisms. However, a software vulnerability can cause the ITRM to lose connection with the vehicle’s control network, specifically the Controller Area Network (CAN). This loss of communication disrupts trailer brake lights and turn signals, and for trailers equipped with a “high series” braking module, the trailer’s braking function can also fail. For drivers in areas like Lakehills, this presents a serious safety risk, especially on rural roads where towing trailers is common. Ford has identified the root cause as a software issue involving a race condition during the power-up process of the ITRM. This flaw can prevent the trailer module from properly initializing communication with the vehicle’s systems, which triggers warning messages like “Trailer brake module fault” and causes the turn signals to flash rapidly. Additionally, some drivers might see a “Blind Spot Assist System fault” alert. While Ford has not reported any accidents connected to this issue, the potential hazards clearly warrant proactive attention. The recall applies broadly to several Ford models from recent years, including the 2021 through 2026 Ford F-150, 2022 to 2026 F-Series Super Duty trucks, as well as SUVs and vans such as the Ford Expedition and Maverick. At Cecil Atkission Ford, our trained technicians are equipped to handle these updates safely and efficiently, ensuring the integrity of your towing system is restored. Owners will receive notifications starting in May, with the option to update their vehicle’s software remotely through an over-the-air update or by visiting our service center at 109 19th St, Hondo, TX 78861. We encourage all affected customers to schedule their service promptly to maintain safe towing performance and avoid any disruptions. Our team speaks Spanish as well — learn more about Hablamos Español en Cecil Atkission Ford Hondo to assist our diverse community. To help manage your vehicle’s care, the Ford App offers convenient access to recall notifications and service scheduling. Additionally, we recommend visiting the Ford Owner Benefits section to explore extended support options available exclusively to Fordowners. Table of Contents Identifying the Safety Risks and Warning Signs of ITRM Failure How the ITRM Interfaces with Your Vehicle’s CAN System and What That Means for Service Service Solutions: What to Expect During Your ITRM Software Update at Cecil Atkission Ford Maintaining Your Ford Post-Recall: Proven Tips for Long-Term Reliability What are the safety concerns related to the ITRM problem, and how can drivers recognize its warning signs? The Integrated Trailer Module (ITRM) software flaw presents a significant safety issue for drivers towing trailers, especially on rural roads like those near Dunlay or Lakehills, where visibility and signaling are crucial. This fault can cause the trailer’s brake lights, turn signals, and in some cases, trailer braking functions to stop working properly. Since these lighting and braking systems are essential for communicating your intentions to other drivers, their failure increases the risk of accidents, particularly during night driving or adverse weather conditions. When the ITRM loses communication with the towing vehicle, drivers will typically notice a few distinct warning signs. The vehicle’s dashboard will display a “Trailer Brake Module Fault” alert, signaling that the system is experiencing a malfunction. Additionally, the trailer’s turn signals may begin flashing rapidly, which is a direct indicator of trouble. Some drivers might also see a “Blind Spot Assist System fault” message, which can further affect safety by disabling an important feature that helps monitor adjacent lanes during lane changes or merging. These alerts are vital because they give you immediate notice of the problem, allowing you to take appropriate action before the trailer’s lighting or braking failure leads to a hazardous situation. For those towing in areas like Lytle or Pipe Creek, where traffic can be unpredictable and road conditions vary, responding promptly to these warnings is especially important to maintain safe control over your vehicle and trailer. At Cecil Atkission Ford, we understand the urgency of addressing this issue. Our certified technicians are equipped to perform the necessary software updates and inspections to restore full trailer module functionality. If you notice any of these warning signs, we encourage you to call us at (830) 426-5391 for expert assistance or order parts if needed. Maintaining the integrity of your trailer’s braking and lighting systems is essential for safe towing and peace of mind on the road. For directions to our service center, get directions to Cecil Atkission Ford. Could you explain how the Integrated Trailer Module (ITRM) interacts with the vehicle’s CAN system and what this means for service? The Integrated Trailer Module, or ITRM, plays a critical role in managing trailer functions such as brake lights, turn signals, and trailer braking when towing. It does this by communicating directly with your vehicle’s Controller Area Network (CAN) system, which acts as the vehicle’s central nervous system for electronic controls. The CAN system facilitates communication between various modules, including the ITRM, allowing real-time data exchange and synchronized operation of safety and control features. In the case of the February 2026 recall, the issue stems from a software vulnerability that causes a communication breakdown between the ITRM and the CAN network during the vehicle’s initial power-up. This failure interrupts the flow of critical signals that control trailer lighting and braking functions. When this happens, the trailer’s brake lights or turn signals may become unresponsive, and on vehicles equipped with a high-series trailer module, even trailer braking can be disabled. This breakdown directly compromises towing safety. From a service standpoint, understanding this integration is vital because the ITRM’s software must be updated to restore reliable communication within the CAN system. The update resolves the “race condition” that causes the ITRM to lose connection during startup. Since the CAN system also interfaces with safety features like Blind Spot Assist, a fault in the ITRM can trigger warning messages related to these systems, which technicians will verify during service visits. At Cecil Atkission Ford, our certified technicians are trained to diagnose and repair issues linked to the ITRM and CAN system integration. We utilize OEM diagnostic tools that can detect communication faults and ensure the software update is properly installed, restoring full functionality to your trailer’s systems. For customers in the Hondo area and surrounding communities, including Pipe Creek and Lakehills, scheduling a service appointment is straightforward through our Service Appointment Scheduler, and current offers can be found in our Service & Parts Specials. Learn more about our dedication to the community in our Community Commitment. What should Ford owners expect during their ITRM software update service at Cecil Atkission Ford? When you bring your Ford vehicle to Cecil Atkission Ford for the Integrated Trailer Module (ITRM) software update, you can expect a streamlined and professional process designed to minimize downtime and restore full trailer functionality. Our certified technicians begin by verifying the vehicle’s recall status and ensuring it qualifies for the update, using state-of-the-art diagnostic equipment to assess the current ITRM software version and communication integrity with the vehicle’s Controller Area Network (CAN) system. The update itself is a software reprogramming performed through the vehicle’s onboard systems, addressing the specific race condition fault that disrupts communication between the ITRM and the vehicle’s CAN Standby Control bit during startup. This update is crucial to preventing loss of trailer brake lights, turn signals, and braking function, especially for vehicles towing heavy loads as commonly seen in rural areas like Dunlay and Lytle. Most updates can be completed within an hour, during which our team ensures the system recalibrates correctly without error messages in the instrument cluster. Customers benefit from our knowledgeable expert staff who explain each step of the process, reinforcing the commitment to safety and reliability that defines the Cecil Advantage. We also provide guidance on maintaining your vehicle’s towing systems post-update to help avoid future issues. Owners can schedule their appointment easily through our Service Appointment Scheduler or call us at (830) 426-5391. Our technicians’ expertise and the use of genuine Ford parts ensure that your vehicle’s software update will be handled with the utmost care, helping keep your truck safe on the roads near Hondo and neighboring communities. For your convenience, we also offer a Service Cost Estimator to assist with service planning. What are the best ways to maintain my Ford after the ITRM recall to ensure long-term reliability? Maintaining your Ford after the ITRM software update involves a consistent approach to scheduled maintenance and proactive care. First, it’s important to keep up with all recommended service intervals outlined in your owner’s manual, which helps preserve your vehicle’s electronic systems and mechanical components alike. Regular brake inspections and lighting system checks are particularly vital since the recall concerns trailer brake and signal functionality. Additionally, staying connected with your vehicle’s health via the Ford Owner Benefits program can help you monitor software updates and receive maintenance reminders. For owners near Hondo, TX, and neighboring communities, trust Cecil Atkission Ford’s certified technicians to perform thorough inspections and necessary repairs using genuine parts ordered through our Parts Department. Keeping your vehicle’s software current is just as critical as physical maintenance. The ITRM update is available over-the-air, but if you have any concerns or want assurance, our service team can assist with updates to ensure continued communication between your truck and trailer. This attention to detail supports safe towing and extends your vehicle’s reliability on Texas roads. To learn more about our dealership and commitment to quality service, visit Our Story. If you’re considering financing options for your next vehicle, explore our Finance Center. For those interested in a reliable used vehicle, check out our selection of Pre-Owned SUVs. Explore Our Vehicles & Financing While you're here, take a moment to explore what else we have to offer: All New Vehicles All Pre-Owned Inventory Credit Application © 2026 Cecil Atkission Ford. All rights reserved.

When searching for the perfect family SUV that blends space, safety, and performance, the Ford Explorer stands out as a top contender for families in Hondo, Boerne, and Kerrville. This versatile SUV offers three rows of seating, cutting-edge safety features, and technology designed to make every trip comfortable and secure for your loved ones. Whether you're navigating the roads of Alamo Ranch or exploring the trails near Lakehills, the Explorer delivers a thrilling yet practical driving experience. Ready for your next family adventure? Call us at (830) 426-5391 or visit us at 109 19th St, Hondo, TX 78861 to explore our lineup of new and used Ford Explorers today. more Table of Contents Why the Ford Explorer is a Great Family Car - Explore the spacious seating, flexible cargo capacity, and family-friendly features that make the Explorer ideal for families. Is the Ford Explorer Big Enough for a Family of 5? - Understand the seating configurations, comfort levels, and space considerations for families of five or more. Are Ford Explorers Reliable Vehicles? - Review reliability ratings, maintenance insights, and how the Explorer performs over time. Why Police Use Ford Explorers and What It Means for Families - Discover the durability and performance features that make the Explorer a favorite among law enforcement and how these translate to family benefits. Is the Ford Explorer a Good Car to Buy in 2026? - Analyze current model strengths, expert opinions, and what makes the Explorer a smart purchase for families today. Is the Ford Explorer a popular family vehicle? Exploring Its Popularity Among Families - Understand why many parents choose the Explorer as their go-to family vehicle. Maintaining Your Explorer: Parts and Service at Cecil Atkission Ford - Discover how our expert service team keeps your Explorer ready for Medina County adventures with genuine Ford parts and trusted maintenance. Why the Ford Explorer is a Great Family Car The Ford Explorer delivers a harmonious blend of space, safety, and technology tailored to busy families in places like Uvalde, Floresville, and Pearsall. Its three-row configuration comfortably seats up to seven passengers, ensuring that everyone from toddlers to grandparents enjoys the ride with ample legroom and thoughtful design. For families who value flexibility, the option of second-row captain’s chairs adds a touch of luxury and easier access to the third row, ideal for those weekend road trips across Valdina Farms or daily carpool runs in Lytle. Cargo space is another family-friendly asset with the Explorer offering more than 85 cubic feet when rear seats are folded. This generous room accommodates everything from sports equipment to groceries, making it a practical choice for families juggling active lifestyles. Storage compartments, seatback pockets, and bottle holders keep essentials organized and within reach, turning every journey into a smooth, clutter-free experience. Safety is paramount, and the Explorer shines with the standard Ford Co-Pilot360™ suite, including features such as Blind Spot Information System with Cross-Traffic Alert, Lane-Keeping Assist, and Pre-Collision Assist with Automatic Emergency Braking. These advanced systems provide peace of mind whether you’re cruising through Kerrville neighborhoods or heading out on a long trip through Utopia’s scenic routes. Optional upgrades like Active Park Assist 2.0 and BlueCruise hands-free highway driving further enhance safety and convenience for family drivers. Is the Ford Explorer Big Enough for a Family of 5? For families in Boerne, Pearsall, and Alamo Ranch wondering if the Explorer can handle their daily passenger needs, the answer is a resounding yes. The standard seven-passenger seating configuration easily accommodates a family of five with room to spare. The middle row comfortably fits three passengers with either a bench seat or captain’s chairs, allowing for custom comfort and convenience. The third row, while slightly more compact, can fit two additional passengers or be folded down to increase cargo capacity when needed. The Explorer’s seating design balances space and accessibility. The second row slides forward for easy third-row entry, making it perfect for busy families balancing school runs and weekend outings. Adults and older children can enjoy longer rides without feeling cramped, thanks to generous legroom and adjustable seating. For families prioritizing cargo space, the two-row Explorer variant, available in select trims, provides even more room for gear and luggage without sacrificing passenger comfort. This option is ideal for those who rarely need full seven-passenger capacity but still want that rugged, commanding Explorer presence on the roads of Batesville or Lakehills. Are Ford Explorers Reliable Vehicles? The Ford Explorer maintains a solid reliability standing, with recent studies placing it in the upper tier of midsize SUVs. J.D. Power’s dependability scores rank the Explorer around 85 out of 100, supported by consistent performance in Car & Driver reliability reports. These ratings reflect improvements in engine durability, transmission technology, and electrical system robustness, particularly in models from 2020 onward. Routine maintenance is essential in preserving this reliability. Families across Kerrville and Boerne benefit from Cecil Atkission Ford’s skilled service department, where the use of genuine Ford parts, available through our Parts Department, ensures your vehicle maintains its peak performance. Our technicians are trained to handle the unique features of the Explorer, including its semi-active suspension and advanced driver-assist systems. For ongoing peace of mind, take advantage of Ford Owner Benefits like roadside assistance and warranty coverage detailed at Ford Owner Benefits. These programs support families in Uvalde, Pearsall, and beyond with fast and reliable service whenever needed. Why Police Use Ford Explorers and What It Means for Families The Ford Explorer’s popularity among law enforcement agencies nationwide underscores its exceptional durability, performance, and safety. The Police Interceptor Utility, a specialized version of the Explorer, features heavy-duty components, enhanced cooling systems, and pursuit-rated suspension, making it ideal for the demanding needs of policing. These features translate directly into benefits for family drivers, offering a vehicle built to endure rigorous daily use while maintaining superior handling and ride comfort. Standard all-wheel drive and robust EcoBoost engines provide confident traction and power on diverse terrains, from the highways around Lytle to the rugged backroads near Valdina Farms. The Explorer’s high roofline offers improved visibility, a safety factor appreciated by both officers and family drivers alike. The Explorer’s reinforced frame and advanced safety features ensure maximum protection in collisions, meeting stringent police crash standards. Families in Floresville and Boerne can enjoy the same family-friendly safety without compromise, knowing their vehicle is engineered for durability and security. Is the Ford Explorer a Good Car to Buy in 2026? If you’re considering a new or used family SUV in Medina County or Central Texas, the 2026 Ford Explorer offers an impressive mix of modern technology, performance, and comfort. Its twin-turbo 3.0-liter V6 engine delivers thrilling acceleration while maintaining respectable fuel efficiency, supported by semi-active dampers that smoothen the ride over varying terrain. Recent reviews praise the Explorer for its spacious interior, intuitive infotainment system featuring a 13.2-inch touchscreen with Apple CarPlay and Android Auto, and driver-assist technologies that ease highway driving. Families in Alamo Ranch and Hondo appreciate the balance of sportiness and utility, making the Explorer suitable for daily errands and weekend escapes alike. At Cecil Atkission Ford, we invite you to browse our extensive selection of All New Vehicles and All Pre-Owned Inventory. Our expert staff, highlighted at Our Expert Staff, are ready to help you choose the perfect Explorer model and trim that fits your family’s lifestyle. Don’t forget to explore our exclusive 3-Day Love It or Exchange It Program* for added confidence in your purchase. Is the Ford Explorer a Mom Car? Exploring Its Popularity Among Families The Ford Explorer has earned its reputation as a beloved "popular family vehicle" across communities like Boerne, Uvalde, and Lakehills. Moms appreciate its spacious, secure interior and family-oriented features that support busy schedules. The Explorer’s practicality rivals the top vehicles on TrueCar’s list of popular mom cars, providing a comfortable ride for children and adults alike, with ample cargo space for strollers, groceries, and sports gear. Moms in Floresville and Pearsall benefit from the Explorer’s advanced safety package, including features like lane keeping assist and blind-spot monitoring, which help reduce the stress of daily driving. The vehicle’s versatile seating and easy entry/exit points make it ideal for managing carpool lines or weekend sports events. Maintaining Your Explorer: Parts and Service at Cecil Atkission Ford Keeping your Ford Explorer running at its best requires expert service and quality parts, which you’ll find right here at Cecil Atkission Ford in Hondo. Our certified technicians specialize in Ford vehicles and understand the unique demands of the Explorer model. From routine oil changes to complex repairs involving the twin-turbo 3.0-liter V6 or semi-active dampers, we have you covered. Order genuine Ford parts through our convenient Order Parts portal to ensure your vehicle maintains optimal performance and safety standards. Take advantage of our Service & Parts Specials to keep maintenance affordable. Scheduling your next service appointment is easy via our Service Appointment Scheduler. Our team is dedicated to delivering honest, transparent service so your Explorer stays ready for every Medina County adventure. Experience the Ford Explorer Difference at Cecil Atkission Ford Families throughout Hondo, Kerrville, and Alamo Ranch trust the Ford Explorer for its unbeatable combination of space, safety, and performance. Visit us at 109 19th St, Hondo, TX 78861 or call (830) 426-5391 to schedule a test drive and discover the thrill and practicality of the Explorer firsthand. Explore our full inventory of New Ford SUVs and Pre-Owned SUVs today and find the family SUV that keeps up with your lifestyle. Learn more about our dealership’s commitment to the community at Community Commitment, and explore how the Ford App enhances your ownership experience. © 2026 Cecil Atkission Ford