Understanding Ford Financing: A Comprehensive Guide for Hondo, TX Car Buyers

We’ve invited the Service Director at Cecil Atkission Ford to shed light on the significant recall issued by Ford in February 2026, which affects nearly 4.4 million vehicles nationwide, including models commonly seen around communities like Pipe Creek and Dunlay. This recall centers on a software flaw within the Integrated Trailer Module, or ITRM, a critical system that manages trailer lighting and braking functions. Understanding what this recall means for Ford owners is essential for safe towing and vehicle reliability. more Continue reading... The ITRM is designed to communicate directly with the vehicle’s electronic systems to control trailer brake lights, turn signals, and braking mechanisms. However, a software vulnerability can cause the ITRM to lose connection with the vehicle’s control network, specifically the Controller Area Network (CAN). This loss of communication disrupts trailer brake lights and turn signals, and for trailers equipped with a “high series” braking module, the trailer’s braking function can also fail. For drivers in areas like Lakehills, this presents a serious safety risk, especially on rural roads where towing trailers is common. Ford has identified the root cause as a software issue involving a race condition during the power-up process of the ITRM. This flaw can prevent the trailer module from properly initializing communication with the vehicle’s systems, which triggers warning messages like “Trailer brake module fault” and causes the turn signals to flash rapidly. Additionally, some drivers might see a “Blind Spot Assist System fault” alert. While Ford has not reported any accidents connected to this issue, the potential hazards clearly warrant proactive attention. The recall applies broadly to several Ford models from recent years, including the 2021 through 2026 Ford F-150, 2022 to 2026 F-Series Super Duty trucks, as well as SUVs and vans such as the Ford Expedition and Maverick. At Cecil Atkission Ford, our trained technicians are equipped to handle these updates safely and efficiently, ensuring the integrity of your towing system is restored. Owners will receive notifications starting in May, with the option to update their vehicle’s software remotely through an over-the-air update or by visiting our service center at 109 19th St, Hondo, TX 78861. We encourage all affected customers to schedule their service promptly to maintain safe towing performance and avoid any disruptions. Our team speaks Spanish as well — learn more about Hablamos Español en Cecil Atkission Ford Hondo to assist our diverse community. To help manage your vehicle’s care, the Ford App offers convenient access to recall notifications and service scheduling. Additionally, we recommend visiting the Ford Owner Benefits section to explore extended support options available exclusively to Fordowners. Table of Contents Identifying the Safety Risks and Warning Signs of ITRM Failure How the ITRM Interfaces with Your Vehicle’s CAN System and What That Means for Service Service Solutions: What to Expect During Your ITRM Software Update at Cecil Atkission Ford Maintaining Your Ford Post-Recall: Proven Tips for Long-Term Reliability What are the safety concerns related to the ITRM problem, and how can drivers recognize its warning signs? The Integrated Trailer Module (ITRM) software flaw presents a significant safety issue for drivers towing trailers, especially on rural roads like those near Dunlay or Lakehills, where visibility and signaling are crucial. This fault can cause the trailer’s brake lights, turn signals, and in some cases, trailer braking functions to stop working properly. Since these lighting and braking systems are essential for communicating your intentions to other drivers, their failure increases the risk of accidents, particularly during night driving or adverse weather conditions. When the ITRM loses communication with the towing vehicle, drivers will typically notice a few distinct warning signs. The vehicle’s dashboard will display a “Trailer Brake Module Fault” alert, signaling that the system is experiencing a malfunction. Additionally, the trailer’s turn signals may begin flashing rapidly, which is a direct indicator of trouble. Some drivers might also see a “Blind Spot Assist System fault” message, which can further affect safety by disabling an important feature that helps monitor adjacent lanes during lane changes or merging. These alerts are vital because they give you immediate notice of the problem, allowing you to take appropriate action before the trailer’s lighting or braking failure leads to a hazardous situation. For those towing in areas like Lytle or Pipe Creek, where traffic can be unpredictable and road conditions vary, responding promptly to these warnings is especially important to maintain safe control over your vehicle and trailer. At Cecil Atkission Ford, we understand the urgency of addressing this issue. Our certified technicians are equipped to perform the necessary software updates and inspections to restore full trailer module functionality. If you notice any of these warning signs, we encourage you to call us at (830) 426-5391 for expert assistance or order parts if needed. Maintaining the integrity of your trailer’s braking and lighting systems is essential for safe towing and peace of mind on the road. For directions to our service center, get directions to Cecil Atkission Ford. Could you explain how the Integrated Trailer Module (ITRM) interacts with the vehicle’s CAN system and what this means for service? The Integrated Trailer Module, or ITRM, plays a critical role in managing trailer functions such as brake lights, turn signals, and trailer braking when towing. It does this by communicating directly with your vehicle’s Controller Area Network (CAN) system, which acts as the vehicle’s central nervous system for electronic controls. The CAN system facilitates communication between various modules, including the ITRM, allowing real-time data exchange and synchronized operation of safety and control features. In the case of the February 2026 recall, the issue stems from a software vulnerability that causes a communication breakdown between the ITRM and the CAN network during the vehicle’s initial power-up. This failure interrupts the flow of critical signals that control trailer lighting and braking functions. When this happens, the trailer’s brake lights or turn signals may become unresponsive, and on vehicles equipped with a high-series trailer module, even trailer braking can be disabled. This breakdown directly compromises towing safety. From a service standpoint, understanding this integration is vital because the ITRM’s software must be updated to restore reliable communication within the CAN system. The update resolves the “race condition” that causes the ITRM to lose connection during startup. Since the CAN system also interfaces with safety features like Blind Spot Assist, a fault in the ITRM can trigger warning messages related to these systems, which technicians will verify during service visits. At Cecil Atkission Ford, our certified technicians are trained to diagnose and repair issues linked to the ITRM and CAN system integration. We utilize OEM diagnostic tools that can detect communication faults and ensure the software update is properly installed, restoring full functionality to your trailer’s systems. For customers in the Hondo area and surrounding communities, including Pipe Creek and Lakehills, scheduling a service appointment is straightforward through our Service Appointment Scheduler, and current offers can be found in our Service & Parts Specials. Learn more about our dedication to the community in our Community Commitment. What should Ford owners expect during their ITRM software update service at Cecil Atkission Ford? When you bring your Ford vehicle to Cecil Atkission Ford for the Integrated Trailer Module (ITRM) software update, you can expect a streamlined and professional process designed to minimize downtime and restore full trailer functionality. Our certified technicians begin by verifying the vehicle’s recall status and ensuring it qualifies for the update, using state-of-the-art diagnostic equipment to assess the current ITRM software version and communication integrity with the vehicle’s Controller Area Network (CAN) system. The update itself is a software reprogramming performed through the vehicle’s onboard systems, addressing the specific race condition fault that disrupts communication between the ITRM and the vehicle’s CAN Standby Control bit during startup. This update is crucial to preventing loss of trailer brake lights, turn signals, and braking function, especially for vehicles towing heavy loads as commonly seen in rural areas like Dunlay and Lytle. Most updates can be completed within an hour, during which our team ensures the system recalibrates correctly without error messages in the instrument cluster. Customers benefit from our knowledgeable expert staff who explain each step of the process, reinforcing the commitment to safety and reliability that defines the Cecil Advantage. We also provide guidance on maintaining your vehicle’s towing systems post-update to help avoid future issues. Owners can schedule their appointment easily through our Service Appointment Scheduler or call us at (830) 426-5391. Our technicians’ expertise and the use of genuine Ford parts ensure that your vehicle’s software update will be handled with the utmost care, helping keep your truck safe on the roads near Hondo and neighboring communities. For your convenience, we also offer a Service Cost Estimator to assist with service planning. What are the best ways to maintain my Ford after the ITRM recall to ensure long-term reliability? Maintaining your Ford after the ITRM software update involves a consistent approach to scheduled maintenance and proactive care. First, it’s important to keep up with all recommended service intervals outlined in your owner’s manual, which helps preserve your vehicle’s electronic systems and mechanical components alike. Regular brake inspections and lighting system checks are particularly vital since the recall concerns trailer brake and signal functionality. Additionally, staying connected with your vehicle’s health via the Ford Owner Benefits program can help you monitor software updates and receive maintenance reminders. For owners near Hondo, TX, and neighboring communities, trust Cecil Atkission Ford’s certified technicians to perform thorough inspections and necessary repairs using genuine parts ordered through our Parts Department. Keeping your vehicle’s software current is just as critical as physical maintenance. The ITRM update is available over-the-air, but if you have any concerns or want assurance, our service team can assist with updates to ensure continued communication between your truck and trailer. This attention to detail supports safe towing and extends your vehicle’s reliability on Texas roads. To learn more about our dealership and commitment to quality service, visit Our Story. If you’re considering financing options for your next vehicle, explore our Finance Center. For those interested in a reliable used vehicle, check out our selection of Pre-Owned SUVs. Explore Our Vehicles & Financing While you're here, take a moment to explore what else we have to offer: All New Vehicles All Pre-Owned Inventory Credit Application © 2026 Cecil Atkission Ford. All rights reserved.

The legendary capability of the 2026 Ford Bronco is anchored by its standard Terrain Management System, a highly sophisticated suite of electronic and mechanical calibrations designed to maximize traction and driver control. Every single model in the lineup comes equipped with standard four-wheel drive, ensuring that power is always distributed to the wheels that need it most. more Continue reading... By managing how the engine, transmission, and differential locks interact, this system transforms a complex off-road excursion into an intuitive, confidence-inspiring experience. Drivers looking to experience this technology firsthand can explore our new Ford SUVs to find the perfect configuration for their next adventure. Whether you are navigating the limestone outcroppings around Lakehills or handling a daily commute, the vehicle's electronic brain manages power distribution seamlessly. The Terrain Management System operates via a rotary dial on the center console, allowing the driver to select specialized calibrations on the fly. These profiles adjust throttle sensitivity, transmission shift logic, and traction control intervention to match changing surface conditions. To learn more about how this system works or to take a test drive, you can reach out to our team by giving us a quick call at (830) 426-5391. For local drivers who need a vehicle capable of both heavy work and serious play, the engineering of the Bronco lineup offers a compelling alternative to traditional pickups. While some shoppers initially visit us to browse new Ford trucks, they are often won over by the enclosed utility and extreme trail agility of the full-size Bronco. If your lifestyle demands maximum towing and payload capacity, we can easily guide you toward our new Ford F-150 inventory or help you compare heavy-duty capabilities with our new Ford Super Duty trucks. However, for sheer off-road maneuvering and tight trail capability, the Bronco remains in a class of its own. Every new model purchase also unlocks a suite of manufacturer-backed ownership advantages. Drivers can monitor their vehicle's health, use remote features, and access roadside assistance directly through the Ford App on their smartphones. These digital tools are backed by comprehensive Ford owner benefits, ensuring peace of mind long after you drive off our lot. Our bilingual team is always ready to assist, and we are proud to offer full sales and support services in Spanish to better serve our entire community—please visit our page for Hablamos Español en Cecil Atkission Ford Hondo to connect with a representative today. To find our showroom and view these systems in person, you can easily get directions to Cecil Atkission Ford at 109 19th St, Hondo, TX 78861. Table of Contents What Are the Ford Bronco GOAT Modes and How Do They Work? Matching the Right GOAT Mode to Specific Texas Landscapes Tackling Deep Sand and Beach Environments in a 2026 Bronco How Trail Turn Assist and Advanced Off-Road Hardware Integrate Comparing the Highway Ride Quality of the Bronco and the Wrangler Analyzing the Long-Term Reliability of Ford EcoBoost Engines Finding Your Match: 2026 Ford Bronco Pricing and Off-Road Trims Quick Answers Before You Visit Drive Your New Adventure Home What Are the Ford Bronco GOAT Modes and How Do They Work? What exactly does G.O.A.T. mean when you are behind the wheel? Originally coined during the development of the first-generation utility vehicle in 1966, the acronym stands for "Goes Over Any Type of Terrain." In the modern 2026 Ford Bronco, this concept is realized through a network of sensors and actuators that adjust multiple vehicle systems simultaneously. Instead of requiring the driver to manually guess the correct combination of traction control, transfer case settings, and gear ranges, the vehicle packages these calibrations into pre-programmed drive modes selected via the console dial. When a driver rotates the Terrain Management dial, the vehicle's powertrain control module, transmission controller, and electronic stability control system instantly coordinate a new baseline. For example, steering assist levels are adjusted to provide heavier, more direct feedback during high-speed maneuvers, or a lighter, more precise feel during low-speed rock crawling. The system also manages 4x4 engagement, automatically transitioning between two-wheel drive high, four-wheel drive high, and four-speed low depending on the selected mode and trim level. If you are interested in finding a highly capable vehicle with these advanced driving dynamics, we invite you to browse our pre-owned vehicle inventory to see what models are currently available. The number of available G.O.A.T. Modes varies by trim level, allowing buyers to select a model that perfectly matches their intended level of adventure. The Base, Big Bend, Outer Banks, and Heritage Edition models are equipped with five core modes: Normal, Eco, Sport, Slippery, and Sand. Upgrading to the Badlands, Stroppe Edition, or Raptor trims unlocks up to seven total modes, adding highly specialized off-road calibrations like Rock Crawl and Baja mode. At Cecil Atkission Ford, we enjoy helping drivers find the exact vehicle that fits their lifestyle and budget. You can read our story to learn more about our commitment to providing straightforward, honest vehicle sales to our neighbors. ​ Matching the Right GOAT Mode to Specific Texas Landscapes How do these electronic settings translate to real-world Texas dirt, rock, and pavement? Choosing the correct mode ensures optimal traction while protecting your vehicle's mechanical components from unnecessary wear. Each setting is engineered to handle specific surface textures and traction levels: Normal: The default setting for everyday driving. It provides a balanced throttle response, standard transmission shift points, and comfortable steering assist for highway driving and daily commutes. Eco: This mode optimizes the powertrain for maximum fuel efficiency. It utilizes a less aggressive throttle map, commands earlier upshifts from the automatic transmission, and manages accessory loads to conserve fuel. Sport: Designed for spirited driving, Sport mode sharpens throttle response, holds gears longer to keep the engine in its powerband, and firms up the steering feel for more athletic handling. Slippery: Essential for wet pavement, ice, or loose gravel. It reduces throttle sensitivity to prevent wheel spin, commands earlier upshifts to manage torque, and increases the intervention threshold of the traction and stability control systems. Sand: Tailored specifically for loose, dry sand. This setting engages four-wheel drive high, delivers a highly responsive throttle, and holds gears longer to maintain forward momentum and prevent the tires from digging in. Mud/Ruts: Optimized for deep mud and rutted trails. It holds lower gears, allows for a controlled amount of wheel slip to help clear mud from the tire treads, and automatically engages the electronic locking rear differential on equipped models. Rock Crawl: Engineered for technical, low-speed obstacle climbing. It automatically engages four-wheel drive low, locks the differentials, and softens throttle response to allow for millimeter-precise acceleration over boulders. Baja: A high-speed off-road calibration that maintains immediate throttle response, commands the transmission to stay in lower gears, and relaxes stability control to allow experienced drivers to slide the vehicle safely on loose dirt. The limestone trails and creek crossings around Lakehills present a prime example of where these modes prove their worth. A driver tackling these uneven, rocky pastures can engage Rock Crawl mode to let the 4.7:1 final drive ratio and locked axles do the heavy lifting at a crawl, preventing the vehicle from surging forward unexpectedly. When you are ready to purchase a trail-ready vehicle of your own, you can start the process from home by completing our secure online credit application. We also encourage you to explore the Cecil Advantage to see how our customer-first policies, including exchange programs and dealership guarantees, add extra value to your purchase. Engine & Performance Powertrain specs by trim Feature Badlands Base Big Bend Heritage Edition Outer Banks Raptor Stroppe Engine 2.3L 2.3L 2.3L 2.3L 2.3L 3.0L 2.7L Horsepower 300 hp 300 hp 300 hp 300 hp 300 hp 418 hp 330 hp Torque 325 lb-ft 325 lb-ft 325 lb-ft 325 lb-ft 325 lb-ft 440 lb-ft 415 lb-ft Transmission 7-speed manual 7-speed manual 7-speed manual 7-speed manual 10-speed automatic 10-speed automatic 10-speed automatic Drivetrain Four-wheel Drive Four-wheel Drive Four-wheel Drive Four-wheel Drive Four-wheel Drive Four-wheel Drive Four-wheel Drive ​ Tackling Deep Sand and Beach Environments in a 2026 Bronco Driving on loose, shifting sand requires an entirely different mechanical approach than crawling over hard rocks. In a heavy vehicle, the primary threat on a sandy trail is losing forward momentum; once the wheels begin to spin rapidly without moving the vehicle forward, the tires will quickly excavate deep holes and high-center the chassis. This is where Sand mode becomes an indispensable tool for coastal excursions or dry riverbed crossings. When you select Sand mode, the Terrain Management System automatically configures the transfer case to four-wheel drive high. The throttle mapping becomes highly sensitive, delivering immediate engine torque at the first touch of the pedal to help the vehicle "plane" on top of the loose surface rather than sinking into it. Simultaneously, the transmission shift logic is altered to hold gears much longer, preventing unexpected upshifts that could drop the engine speed and cause the vehicle to bog down. Traction control intervention is also minimized, allowing the tires to spin just enough to maintain momentum. If you are planning a trip to a sandy off-road park, our team can help you select a Bronco equipped with the Sasquatch Package, which adds massive 35-inch mud-terrain tires that can be aired down to create a wider footprint. Our showroom features a diverse selection of vehicles, and our expert staff is always on hand to explain how different tire and wheel packages interact with the vehicle's electronic drive modes. While we specialize in rugged off-roaders, we also carry a variety of other body styles, including sporty pre-owned coupes for drivers looking for sleek on-road performance. ​ How Trail Turn Assist and Advanced Off-Road Hardware Integrate A common question we hear from off-road enthusiasts is how the Bronco's electronic drive modes interact with its heavy-duty mechanical hardware. The vehicle's G.O.A.T. Modes do not operate in isolation; they are fully integrated with mechanical lockers, stabilizer bar disconnects, and advanced steering aids. One of the most impressive examples of this integration is Trail Turn Assist, a technology designed to dramatically reduce the vehicle's turning radius on tight, twisting trails. Trail Turn Assist works by automatically applying the brake to the inside rear wheel during a sharp turn at low speeds. This action effectively anchors the inside wheel, allowing the vehicle to pivot around it. However, because this system relies on tire slip to function without damaging the driveline, it must only be used on loose off-road surfaces like dirt, mud, or gravel. Utilizing Trail Turn Assist on high-traction paved surfaces like asphalt or concrete can cause extreme driveline binding, severe tire wear, and potential mechanical damage. To keep your vehicle performing at its peak, we offer a rotating selection of service and parts specials on factory-approved upgrades and accessories, including heavy-duty skid plates and off-road lighting. Our dealership is deeply connected to the local community, and our community commitment drives us to provide honest, transparent advice on how to safely operate and enjoy your vehicle's advanced mechanical systems. When navigating tight wooded trails, letting the vehicle's electronics manage wheel braking can mean the difference between a clean, one-point turn and a frustrating multi-point maneuver. ​ Comparing the Highway Ride Quality of the Bronco and the Wrangler While off-road capability is a primary selling point, most SUV owners still spend a significant amount of time on paved highways. When comparing the highway ride quality of the 2026 Ford Bronco to its chief competitor, the Jeep Wrangler, the structural differences between the two platforms become immediately apparent. The Ford Bronco utilizes a modern independent front suspension coupled with rack-and-pinion steering, whereas the Wrangler continues to use a traditional solid front axle. On the highway, the Bronco's independent front suspension allows each front wheel to react to bumps individually, preventing road imperfections from upsetting the entire chassis. This setup results in vastly superior steering precision, minimal lane drift, and a composed ride that feels much more like a modern passenger SUV than an agricultural utility vehicle. The rack-and-pinion steering system also provides a tight, connected feel with none of the "dead zone" play commonly associated with solid-axle steering gearboxes. For buyers who want an uncompromising off-roader that can still serve as a comfortable daily commuter, the Bronco is the clear winner. If you are currently driving an older SUV and want to upgrade your daily drive, you can browse our high-quality pre-owned SUVs to find a model that fits your needs. To ensure your current vehicle remains in peak driving condition, you can also use our online service appointment scheduler to book a professional multi-point inspection with our factory-trained technicians. Below is a factual look at the powertrain options available across the 2026 Bronco lineup, demonstrating how Ford balances highway efficiency with trail-ready torque: 2.3L EcoBoost I-4: Standard on Badlands, Base, Big Bend, Heritage Edition, and Outer Banks. This engine produces 300 hp and 325 lb-ft of torque, paired with a standard 7-speed manual transmission (or an available 10-speed automatic) and standard Four-wheel Drive. 2.7L EcoBoost V6: Standard on the Stroppe Edition and available on other trims. It generates 330 hp and 415 lb-ft of torque, mated to a standard 10-speed automatic transmission and Four-wheel Drive. 3.0L EcoBoost V6: Exclusive to the Raptor trim. This high-performance powerplant unleashes 418 hp and 440 lb-ft of torque, backed by a specialized 10-speed automatic transmission and advanced Four-wheel Drive. ​ Analyzing the Long-Term Reliability of Ford EcoBoost Engines When investing in a highly capable off-road vehicle, long-term durability is a primary consideration for smart buyers. The 2026 Ford Bronco relies on Ford's proven EcoBoost engine family, featuring the standard 2.3-liter turbocharged four-cylinder and the available 2.7-liter twin-turbocharged V6. These engines are not specialty, low-volume powerplants; they are widely utilized across Ford's global vehicle lineup, from hardworking utility vehicles to high-performance sports cars. The long-term reliability of these EcoBoost engines is rooted in robust block construction and advanced thermal management. Both engines utilize high-strength materials—such as compacted graphite iron for the 2.7-liter V6 block—to withstand the high pressures of turbocharging. When owners adhere to regular maintenance schedules, including timely oil changes with the correct synthetic oil grades, these engines routinely deliver trouble-free performance well past the milestone marks. This proven track record gives buyers excellent confidence in the vehicle's long-term resale value. At Cecil Atkission Ford, we want to ensure your purchasing journey is as smooth as your vehicle's performance. Our finance center is ready to help you secure competitive loan terms tailored to your budget. If you are looking for manufacturer-backed assurance on a pre-owned model, we invite you to explore our certified pre-owned inventory, where every vehicle undergoes a rigorous multi-point inspection and comes with an extended factory warranty. ​ Finding Your Match: 2026 Ford Bronco Pricing and Off-Road Trims Choosing the right 2026 Ford Bronco involves finding the sweet spot between your off-road ambitions and your financial goals. The 2026 lineup spans from the highly customizable Base model to the extreme, high-speed Raptor, ensuring there is a configuration for every type of driver. Pricing and availability may vary by trim and equipment. The entry point to the lineup is the Base trim, which carries a starting MSRP of $40,795 and a destination charge of $1,995. For buyers seeking a balance of everyday comfort and trail readiness, the Big Bend starts at $41,790 with a $1,995 destination charge. Moving up to the Outer Banks brings a starting MSRP of $48,685 (plus the standard $1,995 destination charge), offering a more refined, tech-heavy cabin. For those who demand serious mechanical hardware, the Badlands starts at $49,385 and includes advanced suspension components, while the retro-styled Heritage Edition starts at $51,625 (both subject to the $1,995 destination charge). At the top of the performance spectrum, the Baja-ready Stroppe Edition starts at $69,995, and the rock-crawling Raptor starts at $80,990, with both models carrying the $1,995 destination fee. To help you budget for your purchase, we offer an online payment calculator so you can estimate your monthly payments based on different down payments and loan terms. If you are trading in a vehicle or looking for a rugged utility vehicle with a bed, we also carry an excellent selection of all pre-owned trucks on our lot. Our sales team is dedicated to helping you find the exact trim and package that delivers the capability you need at a price that works for you. Pricing Pricing by trim Feature Badlands Base Big Bend Heritage Edition Outer Banks Raptor Stroppe Base MSRP $49,385 $40,795 $41,790 $51,625 $48,685 $80,990 $69,995 Destination charge $1,995 $1,995 $1,995 $1,995 $1,995 $1,995 $1,995 ​ Quick Answers Before You Visit Q: Can I use the Bronco's Trail Turn Assist on paved driveways? No, Trail Turn Assist must never be used on high-traction paved surfaces like asphalt or concrete. The system works by locking the inside rear wheel to pivot the vehicle, and using it on pavement will cause extreme driveline binding and severe tire wear. Keep this feature turned off until you are on loose dirt, mud, or sand. Q: What is the main difference between Slippery and Mud/Ruts mode? Slippery mode is designed for low-traction surfaces where you want to prevent wheel spin entirely, such as wet highways or icy roads, by softening throttle response and maximizing traction control intervention. Mud/Ruts mode, on the other hand, is built for deep off-road trails and actually allows for a controlled amount of wheel spin to help the tire treads sling off mud and maintain forward momentum. Q: Do all 2026 Ford Bronco trims come with the same number of G.O.A.T. Modes? No, the number of available modes depends on the trim level you purchase. Base, Big Bend, Outer Banks, and Heritage Edition models feature five core modes, while the off-road-focused Badlands, Stroppe Edition, and Raptor trims offer up to seven modes, adding specialized settings like Rock Crawl and Baja. Q: Is the 2.3-liter EcoBoost engine powerful enough for towing? Yes, the standard 2.3-liter EcoBoost engine is highly capable and provides plenty of low-end torque for utility tasks. When properly equipped with the factory towing package, the 2026 Bronco has a maximum towing capacity of 3,500 lbs, which is plenty of capability for hauling light utility trailers, ATVs, or small boats. Q: Can I exchange my vehicle if I decide a different Bronco trim fits me better? Yes, when you buy from us, you can take advantage of our 3-Day Love It or Exchange It Program*. This program gives you peace of mind by allowing you to exchange your eligible vehicle within three days if you decide a different model or configuration is a better fit for your lifestyle. ​ Drive Your New Adventure Home There is nothing quite like the feeling of commanding a vehicle built to handle whatever challenges the road—or the trail—throws your way. The 2026 Ford Bronco combines iconic heritage, modern road manners, and unmatched off-road technology into a single, cohesive package. Whether you are looking for a comfortable daily driver or a ferocious off-roader built for the terrain of Medina County and central Texas, our team is standing by to help you find your perfect match. We invite you to browse our complete inventory of all new vehicles online to see the latest trims, colors, and packages available on our lot today. Once you find a model that catches your eye, the best way to experience the thrill of the Terrain Management System is from behind the wheel. Stop by our showroom at 109 19th St, Hondo, TX 78861, or give our sales team a call at (830) 426-5391 to schedule your test drive. Let us show you how easy and enjoyable buying a new vehicle can be at Cecil Atkission Ford. Keep Your Vehicle Running Strong Keep your vehicle performing at its best with our service team: Order Parts New Ford Heavy Duty Trucks © 2026 Cecil Atkission Ford. All rights reserved.

Many of our customers arrive at our showroom looking for a vehicle that can handle the specific demands of life in the Texas Hill Country. The 2026 Ford Expedition is a ferocious off-roader built for the terrain of Medina County and central Texas, offering a level of capability that smaller SUVs simply cannot match. Whether you are navigating the limestone outcrops and rolling ranch lands around Hondo or heading out for a weekend of fishing, this SUV provides the power and stability required for the journey. It is designed to inspire awe through its sheer scale and the refined way it handles every mile of the Texas landscape. more Continue reading... The heart of this machine is a 3.5L EcoBoost V6 engine that delivers a standard 400 horsepower and 480 lb-ft of torque. This powertrain is paired with a 10-speed automatic transmission that shifts with incredible precision, ensuring you have the right gear for steep inclines or heavy hauls. For those who crave even more excitement, the high-output version of this engine increases output to 440 horsepower and 510 lb-ft of torque. When you experience the thrill of that acceleration firsthand, you might find it difficult to contain your excitement. Beyond the raw power, the driving experience is defined by a sense of composure and control. The available High-Performance Off-road Stability system and semi-active dampers work to keep the ride smooth even when the pavement ends. For families who spend their weekends exploring the outdoors, the Baja drive mode provides a specialized setting for high-speed desert or trail running. If you are ready to see how this vehicle transforms your daily drive and weekend escapes, we invite you to find our Hondo showroom and take a seat behind the wheel. You can also give our team a quick call to discuss which configurations are currently available for a test drive. Table of Contents Comparing the Trims and Prices of the 2026 Ford Expedition Lineup Maximizing Your Cargo Capacity with the Extended Expedition MAX Cabin Comfort and Third-Row Seating: Ford Expedition vs. GMC Yukon Heavy-Duty Trailer Towing Packages for Texas Hauling Power Smart Investment Decisions: Weighing New vs. Used Ford SUVs Quick Answers Before You Purchase Your Next SUV Begin Your Next Family Adventure at Cecil Atkission Ford Comparing the Trims and Prices of the 2026 Ford Expedition Lineup The 2026 lineup starts with an MSRP of $60,490 for the XL trim, which serves as a robust entry point for those focused on utility and standard 4WD capability. As you move through the lineup, the options expand to meet a variety of family needs and luxury preferences. The Active trim, starting at $74,018, is positioned as the core family-focused package, offering a balanced mix of interior comfort and modern technology. For those who need a dedicated off-road specialist, the Tremor trim comes in at $85,513 and includes specialized suspension tuning and rugged exterior styling. Pricing MSRP and destination charges (source: MarketCheck VIN Decode (consensus)) Feature XL Active Platinum Tremor King Ranch Starting MSRP $60,490 $74,018 $85,506 $85,513 $89,655 Lowest starting MSRP: XL at $60,490 Luxury-minded buyers often gravitate toward the Platinum and King Ranch trims. The Platinum starts at $85,506 and features premium leather seating and advanced driver-assist technologies. The King Ranch, priced at $89,655, offers a unique Southwestern aesthetic with its iconic badging and specialized interior materials. Our team is proud to offer a diverse selection of new Ford vehicles to ensure every buyer finds the right match for their budget. We also provide a comprehensive overview of Ford owner benefits to help you understand the long-term value of your purchase. To help our local community find exactly what they need, hablamos español en Cecil Atkission Ford Hondo, and our staff is ready to assist with any questions regarding the different configurations. While the Expedition is a top choice for large families, we also carry a wide range of other options, including new Ford SUVs for those seeking different sizes. If your needs lean more toward performance or heavy labor, you can browse our new Ford Mustang inventory or look through our selection of new Ford trucks. This includes everything from the new Ford F-150 to new Ford Super Duty trucks. For the most demanding jobs, we even have new Ford heavy duty trucks ready for the job site. Once you drive home, you can stay connected to your vehicle using the Ford app for remote features and vehicle status updates. Maximizing Your Cargo Capacity with the Extended Expedition MAX A common misconception among full-size SUV shoppers is that the standard wheelbase provides enough room for every scenario, but the Expedition MAX exists for those who refuse to compromise on space. The standard model offers about 20 cubic feet of cargo room behind the third row, which is ample for groceries or school gear. However, the Expedition MAX increases that space to about 35 cubic feet behind the third row. This extra length is especially useful for residents in Lakehills who frequently haul boating equipment or large coolers down to Medina Lake for a day on the water. Dimensions & Capacity Feature Standard across all trims Seating Capacity 9 Length 210 Width 81.5 Height 78.1 When you fold all the rear seats flat, the Expedition MAX provides a cavernous 123 cubic feet of total storage volume. This allows you to transport everything from full sheets of plywood to a kayak without needing a trailer. Even with the third row in use, the extended body style ensures that every passenger can bring their luggage along for long road trips across the state. Our dealership is built on a foundation of transparency and community, and you can read more about our story to see how we have served local drivers for years. If you are considering an SUV for its utility but also need to keep an eye on your budget, we have a variety of alternatives in stock. You might find that pre-owned Ford trucks offer the cargo bed space you need, or perhaps you are interested in our selection of pre-owned coupes for a completely different driving feel. The Expedition MAX remains the ultimate choice for those who need to combine the passenger capacity of a bus with the cargo flexibility of a van. Cabin Comfort and Third-Row Seating: Ford Expedition vs. GMC Yukon How does the interior of the Ford Expedition stack up against its closest rivals? While the GMC Yukon is a formidable competitor, the Expedition often takes the lead in standard performance and towing capability. The Yukon offers slightly more third-row legroom in certain configurations, but the Expedition provides a more composed and stable ride thanks to its advanced chassis engineering. Inside the cabin, you will find seating for up to 9 passengers in the XL trim, while other models typically seat seven or eight depending on whether you choose second-row captain's chairs or a bench seat. Refinement is a priority across every row, with front-row heated seats coming standard on the Active trim and above. To combat the intense South Texas heat, ventilated front seats are standard on the Tremor, Platinum, and King Ranch trims, providing a rapid cool-down during our long summers. The interior materials are designed for durability and luxury, featuring soft-touch surfaces and available premium leather. Our expert staff is available to walk you through these interior features and help you compare seating layouts in person. We also offer a variety of specials on accessories like all-weather floor liners and cargo organizers to help protect your investment from the dirt and wear of family adventures. If you decide that a full-size SUV is more than you need, we also carry a quality selection of pre-owned sedans that offer excellent efficiency for daily commuting. The Expedition remains a rolling work of art that balances quick acceleration with a spacious, quiet cabin that families truly appreciate. Heavy-Duty Trailer Towing Packages for Texas Hauling Power For families in Dunlay and the surrounding ranchlands, towing capacity is often the deciding factor in a vehicle purchase. When properly equipped with the Heavy-Duty Trailer Tow Package, the 2026 Ford Expedition is rated to tow up to 9,300 pounds. This capacity is top of its class, making it easy to pull horse trailers, livestock haulers, or large travel trailers across the Edwards Plateau. The package includes essential hardware like an integrated trailer brake controller and an upgraded cooling system to handle the strain of heavy loads in high temperatures. Engine & Performance Feature Standard across all trims Engine 3.5L V6 Transmission Automatic Drivetrain 4WD Technology also plays a massive role in making towing safer and less stressful. The Pro Trailer Backup Assist allows you to steer the trailer with a simple knob on the dash, while Pro Trailer Hitch Assist helps you align the hitch ball with the trailer coupler automatically. These features are designed to build confidence, even for those who are new to hauling large loads. Our team maintains a strong community commitment, ensuring we provide the right tools and vehicles for the hard-working families of Medina County. If you already own a towing-capable vehicle and want to ensure it is ready for the next season of hauling, you can use our online scheduler to set up a multi-point inspection. We focus on ensuring your equipment is in peak condition so you can focus on the job or the vacation ahead. The Expedition provides the torque and stability needed to make even the heaviest trailers feel manageable on the open road. Smart Investment Decisions: Weighing New vs. Used Ford SUVs Is it more cost-effective to buy a slightly used SUV or a brand-new model? This is a question we hear frequently, and the answer often depends on your specific priorities for technology and warranty coverage. A used Expedition that is one to three years old can offer significant savings due to initial depreciation, often costing thousands of dollars less than a brand-new equivalent. However, buying new ensures you have the full 3-year/36,000-mile basic warranty and the latest updates, such as the new Marsh Gray paint option and the most recent Ford Co-Pilot360 driver-assist features. For those looking for the best of both worlds, our pre-owned inventory includes models that have been thoroughly inspected for quality and performance. If you are specifically interested in a family-sized vehicle with a proven history, you can browse our pre-owned SUVs to find a model that fits your lifestyle. Our finance center is here to help you compare the long-term costs of different ownership paths, whether you prefer the latest features of a 2026 model or the value of a pre-owned vehicle. The 2026 model year does bring some changes, such as certain standard features like wireless charging pads becoming optional on entry-level trims. Weighing these small content changes against the price of a used model is a smart way to ensure you are getting the most vehicle for your money. Our team is dedicated to providing honest information so you can make a decision that benefits your family for years to come. Quick Answers Before You Purchase Your Next SUV Q: What is the maximum seating capacity available in the 2026 Ford Expedition? The 2026 model can be configured to seat up to 9 passengers specifically in the XL trim. Most other retail trims, like the Platinum and King Ranch, are designed for seven or eight passengers depending on the choice of second-row seating. Q: Which towing package is required to reach the maximum towing capacity? To achieve the maximum 9,300-pound rating, the vehicle must be equipped with the Heavy-Duty Trailer Tow Package. This includes the Pro Trailer Backup Assist, an integrated trailer brake controller, and a 3.73 rear axle ratio. Q: How long does the basic warranty last on a new Expedition? Every new 2026 Expedition comes with a New Vehicle Limited Warranty that covers the vehicle for 3 years or 36,000 miles. Additionally, there is a corrosion warranty for 5 years with unlimited miles that covers rust damage on body panels. Q: Is there a way to see my potential monthly payments before I visit the dealership? Yes, we provide an online payment calculator that allows you to estimate your monthly costs based on different down payments and interest rates. You can also start the purchase process by submitting a credit application through our secure portal. Q: What are the benefits of choosing a model from the Certified Pre-Owned inventory? Models in our Certified Pre-Owned inventory undergo a rigorous inspection process and come with manufacturer-backed warranty extensions. This provides additional peace of mind and purchase confidence compared to a standard used vehicle. Begin Your Next Family Adventure at Cecil Atkission Ford One of the first things people notice when they walk onto our lot is the sheer presence of the Ford Expedition, a vehicle that truly defines the full-size SUV segment. Our team is here to help you navigate the various trims and options to find the perfect cruiser for your South Texas lifestyle. We believe in providing a buying experience that is as smooth and reliable as the vehicles we sell, which is why we offer the Cecil Advantage to every customer who walks through our doors. When you are ready to experience the thrill of the 3.5L EcoBoost V6 or test out the spacious third row for yourself, our Hondo location is easy to find. You can also reach out to us at (830) 426-5391 to schedule a personal walkthrough or to ask about our current inventory. We look forward to helping you start your next adventure in a vehicle that is built to lead the way. Keep Your Vehicle Running Strong Keep your vehicle performing at its best with our service team: Order Parts New Ford Heavy Duty Trucks © 2026 Cecil Atkission Ford. All rights reserved.