The search for a reliable vehicle in South Texas often begins with a need for rugged capability that can handle ranch work and long highway hauls between our small towns. At Cecil Atkission Ford, we recognize that our reputation is built on personal accountability and deep community roots. Whether you are driving in from Uvalde to explore our showroom or looking for a team that understands the local landscape, our goal is to treat you like a neighbor rather than a transaction. We take pride in our heritage, which is why hablamos Español en Cecil Atkission Ford Hondo to ensure every member of our community feels at home during their purchase journey. more Continue reading... For those requiring maximum utility for heavy-duty tasks, our selection of new Ford trucks includes the legendary 2026 Ford F-150 and the incredibly capable new Ford Super Duty lineup. If your work involves even more substantial payloads, we can walk you through the specifications of our new Ford heavy-duty trucks. Beyond the worksite, families often gravitate toward our new Ford SUVs, such as the 2026 Ford Explorer, which offers a perfect balance of comfort and efficiency for local commutes. Getting started is straightforward, and you can stay connected to your vehicle's features and Ford owner benefits through the Ford App. If you want to feel the performance of a 5.0L V8 for yourself, we invite you to browse our new Ford Mustang inventory or check out the latest new Ford F-150 inventory online. For a personalized consultation or to hear about current availability, give our team a quick call at (830) 426-5391. When you are ready to visit us in person, our dealership address at 109 19th St is a short drive away. Table of Contents Navigating the 2026 Ford Truck and SUV Lineup Understanding Ford F-150 Trim Pricing and Value Comparing MSRP to Local Dealership Pricing Dynamics Essential Steps and Documents for Your Showroom Visit Quick Answers Before You Visit Drive Home Your Next Vehicle from Cecil Atkission Ford Navigating the 2026 Ford Truck and SUV Lineup Choosing the right configuration depends entirely on your daily demands, whether that involves navigating the oak woodlands around Uvalde or hauling equipment across open ranch lands. The 2026 Ford F-150 remains the backbone of our inventory, offering a standardized 4WD drivetrain and an Automatic transmission across the entire lineup. For most South Texas drivers, the 5.0L V8 engine found in the XL, STX, and XLT trims provides the traditional displacement and reliability needed for high-mileage use. Engine & Performance Powertrain specifications across trim levels Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Engine 5.0L V8 5.0L V8 3.5L V6 5.0L V8 3.5L V6 3.5L V6 3.5L V6 5.2L V8 3.5L V6 Standard across all trims: Feature Included Transmission Automatic Drivetrain 4WD If your priorities lean toward specialized performance or heavy-duty towing, the engine options expand significantly as you move through the trims. The Police Responder, Lariat, Tremor, King Ranch, and Platinum trims utilize a powerful 3.5L V6, while the Raptor sits at the top of the performance hierarchy with a 5.2L V8. This variety ensures that whether you are looking for the efficiency of the 3.5L V6 PowerBoost Hybrid —which offers an EPA-rated 24 mpg city / 24 mpg highway —or the raw torque of a V8, there is a build that matches your lifestyle. Beyond the truck segment, our all-new vehicle inventory features versatile SUVs like the 2026 Ford Escape and the 2026 Ford Explorer. The Explorer is a particularly strong fit for larger families, providing seating for 7 and a 2.3L I4 engine that balances power with an EPA-rated 20 mpg city / 27 hwy. If you are considering a different price point, our pre-owned inventory often includes these reliable models with various equipment groups. Our finance center team is always available to help you compare the long-term value of these different powertrains and body styles. Understanding Ford F-150 Trim Pricing and Value When I help families compare the different rungs of the truck ladder, the conversation usually centers on which features justify the step up in MSRP. The 2026 Ford F-150 lineup begins with the XL trim at $49,116, which is a focused work tool equipped with the 5.0L V8. For those who want a bit more styling and updated tech without a massive jump in price, the STX sits at $51,983. As you move into the mid-range, the XLT is priced at $65,271, often serving as the "sweet spot" for buyers who need a mix of utility and modern cabin comforts. Pricing MSRP and destination charges (source: MarketCheck VIN Decode (consensus)) Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Starting MSRP $49,116 $51,983 $56,475 $65,271 $74,568 $74,652 $79,568 $85,137 $85,358 Lowest starting MSRP: XL at $49,116 The higher end of the spectrum introduces premium materials and advanced driver-assist technologies that transform the driving experience. The Lariat starts at $74,568, while the off-road-oriented Tremor is nearly identical in base cost at $74,652. For the ultimate in luxury and capability, the King Ranch at $79,568 and the Platinum at $85,358 offer the most comprehensive feature sets Ford provides. If these figures feel like a significant leap, we encourage you to use our online payment calculator to see how different down payments or trade-ins affect the monthly shape of your investment. Budget-conscious shoppers often find that looking at pre-owned SUVs or trucks can provide access to higher trims at a lower entry cost. Regardless of whether you choose new or used, we aim for total transparency in our pricing. You can get a head start on the paperwork by submitting a credit application through our secure portal. This allows us to have your financing options ready so you can focus on the performance of the truck during your test drive. Comparing MSRP to Local Dealership Pricing Dynamics One of the first things I show buyers is that the sticker price is just the starting point of the conversation. In a small-town environment like Hondo, we don't rely on the "market adjustments" or hidden fees that often frustrate shoppers at high-volume metropolitan dealerships. Our approach is rooted in our story of community service, where we prioritize long-term relationships over a single transaction. We focus on providing the real number upfront, including any qualifying incentives for farmers, military members, or first responders. Local pricing dynamics are often influenced by the specific needs of our region. For instance, 4WD is a standard requirement for many who navigate the limestone outcrops and rolling hills of the Texas Hill Country. Because we understand these local demands, our pre-owned truck inventory is curated to include the configurations that actually work for South Texas life. We also keep a variety of pre-owned coupes and sedans for those looking for efficient secondary vehicles or something for a first-time driver. By maintaining lower overhead than big-city stores, we can often pass those savings directly to you through more competitive trade-in valuations. We believe that an educated buyer is our best customer, so we take the time to walk you through every line item on the bill of sale. This transparency ensures that when you drive off the lot, you feel confident that the value of your vehicle matches the price you paid, backed by a team that will be here for you long after the sale is finalized. Essential Steps and Documents for Your Showroom Visit Many of our customers ask me what they can do to make their visit as efficient as possible so they can get back to their busy schedules. The most important step is gathering your documentation before you head out. To complete a purchase or a trade-in, you will need a valid driver’s license, current proof of auto insurance, and any relevant financial documents if you aren't using our internal financing. If you have a trade-in, bringing the title or your current loan payoff information will allow our expert staff to provide an accurate valuation on the spot. While you are here, we also recommend taking a look at our pre-owned sedans or other inventory if you are still weighing your options between different body styles. We want you to be fully informed about the features of your next vehicle, from the Pro Power Onboard system on the F-150 to the BlueCruise hands-free technology available on the Explorer. Our team is happy to demonstrate these systems during your test drive so you can see how they fit into your daily routine. Before you arrive, it is a good idea to check our latest specials and incentives to see if there are any current offers that apply to your preferred model. We aim to streamline the "exhaustion factor" often found at big dealerships by giving you straight answers and respecting your time. By arriving prepared, you can move through the selection and financing phases quickly, ensuring that your transition into a new Ford is as smooth and stress-free as possible. Quick Answers Before You Visit Q: What are the standard warranty terms for a new 2026 Ford? Every new Ford in our inventory comes with a 3-year / 36,000-mile bumper-to-bumper limited warranty and a 5-year / 60,000-mile powertrain warranty. Additionally, you receive 5 years / 60,000 miles of roadside assistance and 5 years of unlimited mileage corrosion perforation coverage for the sheet metal. Q: Do you offer any protection if I change my mind after the purchase? Yes, we provide the Cecil Advantage, which includes our 3-Day Love It or Exchange It Program. We want you to be completely satisfied with your vehicle choice, and this program offers peace of mind that you are making the right investment for your Texas lifestyle. Q: What is the benefit of the Pro Power Onboard system in the F-150? The available Pro Power Onboard system allows your truck to function as a mobile generator, providing up to 7.2 kW of exportable power. This is particularly useful for running tools at a job site or providing emergency power during an outage, which is a common concern for our neighbors in rural areas. Q: Can I find certified vehicles that aren't brand new? Absolutely, we maintain a certified pre-owned inventory for shoppers who want the confidence of a factory-inspected vehicle with additional warranty protection. These models undergo a rigorous multi-point inspection to ensure they meet the highest standards of reliability and performance. Q: How do I manage my vehicle's features after I take it home? We recommend all our customers download the Ford App, which allows you to remotely start your vehicle, lock or unlock doors, and track your community commitment rewards. You can also use our online scheduler to manage your future needs directly from your smartphone. Drive Home Your Next Vehicle from Cecil Atkission Ford Choosing a vehicle is a major decision, and we are honored to be the dealership you trust to get it right. Our commitment to South Texas goes beyond the showroom floor; it is about providing a transparent, neighborly experience that respects your time and your budget. From the rugged 2026 Ford F-150 to our family-friendly SUV lineup, we have the inventory and the expertise to help you find the perfect fit for the road ahead. When you are ready to experience the Cecil Advantage for yourself, we invite you to give us a call at (830) 426-5391 or stop by our showroom. You can get directions to 109 19th St and visit us today. Our team is standing by to answer your questions, value your trade-in, and help you drive home in a Ford that you'll love for years to come. Keep Your Vehicle Running Strong Keep your vehicle performing at its best with our service team: Order Parts New Ford Heavy Duty Trucks © 2026 Cecil Atkission Ford. All rights reserved.

Cecil Atkission Ford was built on a foundation of hard work and a genuine desire to serve the people of the Texas Hill Country. Our team takes great pride in our deep local roots, which stretch back through a history of military service and community leadership. We believe that buying a vehicle should be as relaxed and welcoming as a stroll through the historic downtown district in Hondo. This commitment to traditional Texan charm is why so many families with deep ties to the area trust us when it is time to upgrade their ranch truck or family SUV. more Continue reading... When you visit our showroom at 109 19th Street, you are not just a customer; you are a neighbor. We understand the agricultural roots of this region because we live here too. Whether you are coming from near the Frio County Courthouse or making the drive in from the surrounding ranch lands, we make sure the trip is worth your time. If you want to see our current selection of rugged pickups and efficient commuters, you can find our Hondo location easily with a quick search. Our service-oriented relationship with customers goes far beyond the initial transaction. We aim to build long-standing trust by offering reliable information and straightforward answers. If you have questions about which Ford model best fits your lifestyle, feel free to give our team a quick call to start the conversation. We are here to help you navigate the research process without the pressure or corporate stiffness you might find at big-city dealerships. Table of Contents Finding Your Next Ride in Our Extensive Showroom Uncompromising Muscle: Towing and Performance Specs of the 2026 Ford F-150 The Power Stroke Advantage: Is the 6.7L High Output Diesel Worth It? Maximizing Cabin Comfort and Cargo Capacity on Every Journey Quick Answers Before You Visit Experience the Cecil Advantage in Hondo Today Finding Your Next Ride in Our Extensive Showroom The 2026 Ford F-150 lineup offers a configuration for every specific need, starting with the XL trim at an MSRP of $49,116. This entry-level model comes equipped with a 5.0L V8 engine and 4WD, making it a stout choice for those who need a dependable workhorse on the job site. For shoppers looking for a more aggressive appearance without jumping to a premium price point, the STX starts at $51,983 and retains that powerful 5.0L V8 performance. Our team often sees buyers compare these two trims first to decide if the added styling of the STX fits their budget. Pricing MSRP and destination charges (source: MarketCheck VIN Decode (consensus)) Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Starting MSRP $49,116 $51,983 $56,475 $65,271 $74,568 $74,652 $79,568 $85,137 $85,358 Lowest starting MSRP: XL at $49,116 Engine & Performance Powertrain specifications across trim levels Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Engine 5.0L V8 5.0L V8 3.5L V6 5.0L V8 3.5L V6 3.5L V6 3.5L V6 5.2L V8 3.5L V6 Standard across all trims: Feature Included Transmission Automatic Drivetrain 4WD As you move up the lineup, the levels of technology and luxury increase significantly. The XLT is listed at $65,271 and features the 5.0L V8, while the Lariat moves to the 3.5L V6 with a starting MSRP of $74,568. If you require the ultimate in off-road capability, the Tremor starts at $74,652, or you can opt for the high-performance Raptor at $85,137, which features a massive 5.2L V8 engine. For those who want the peak of refinement, the Platinum trim is available at $85,358 with the 3.5L V6. Beyond our new Ford models, we maintain a diverse selection of high-quality used vehicles for those seeking maximum value. You can browse our pre-owned inventory online to find a variety of makes and models that have been thoroughly inspected by our technicians. Once you find a vehicle that catches your eye, the specialists in our finance center can help you explore your options. We work with various credit profiles to ensure you get the best possible terms for your purchase. Our expert staff is always ready to walk you through the details of any vehicle on the lot, ensuring you have all the information needed to make an informed decision. Uncompromising Muscle: Towing and Performance Specs of the 2026 Ford F-150 Do you need a truck that can handle a heavy boat trailer for weekend trips to Medina Lake? The 2026 Ford F-150 is engineered for exactly that kind of utility, offering a best-in-class max available towing capacity of 13,500 lbs when properly spec'd with the 3.5L EcoBoost V6 and the Max Trailer Tow Package. For those who prioritize hauling supplies or equipment across the rolling hills of Lakehills, the F-150 also delivers a best-in-class max available payload of 2,440 lbs. This combination of strength and smart technology ensures you can move your gear with total confidence. We offer a wide range of new Ford F-150 trucks that feature innovative tools like Pro Trailer Backup Assist, which is standard on higher trims like the Lariat. If your work demands even more power, you might consider stepping up to our new Ford Super Duty trucks or our new Ford heavy duty trucks for extreme towing needs. To help you manage all this capability, the Ford App allows you to receive trailer theft alerts and check your onboard scales right from your smartphone. Our inventory is not limited to just work trucks; we also carry a great selection of new Ford SUVs and the iconic new Ford Mustang for those who want a different kind of performance. We want to make sure every customer feels comfortable during their visit, which is why hablamos Español en Cecil Atkission Ford Hondo to better serve our diverse community. To learn more about the long-term advantages of ownership, including the 5 years / 60,000 miles powertrain warranty, you can explore the details of Ford owner benefits on our site. We also provide a range of new Ford trucks in various cab and bed lengths to ensure your vehicle fits your specific driveway or garage dimensions. The Power Stroke Advantage: Is the 6.7L High Output Diesel Worth It? A common misconception is that all diesel engines provide the same level of utility, but the 6.7L High Output Power Stroke Turbo Diesel engine takes performance to a different level. This powerhouse produces a best-in-class 500 hp and a staggering 1,200 lb-ft of torque. While the standard 6.7L Turbo Diesel is certainly capable with 475 hp and 1,050 lb-ft of torque, the High Output version is the one to choose if you are regularly pulling the heaviest loads through the South Texas Hill Country transition zone. Adding the 6.7L High Output Power Stroke Diesel to your Super Duty typically increases the base vehicle price by about $12,495. For many of our neighbors who manage large ranch properties or commercial operations, this investment pays for itself in sheer capability and efficiency under load. If you are trying to figure out how this engine fits into your monthly budget, you can use our online payment calculator to get a clear picture of your potential financing. Our team is dedicated to our community commitment, which means we want to help you find the vehicle that truly serves your needs without overspending. If you don't need the extreme towing of a diesel truck, we also have a great variety of pre-owned coupes and other efficient models that might be a better fit for a daily commute. The 6.8L gas V8 with 405 hp is an excellent alternative for those who need a high payload capacity—up to 8,000 lbs—without the higher cost of the diesel upgrade. Maximizing Cabin Comfort and Cargo Capacity on Every Journey Families test-driving the 2026 Ford Explorer usually ask about the third-row access before they even sit in the driver's seat. This three-row SUV is designed for road trips, providing seating for up to seven passengers and a versatile interior that can be adjusted for gear or groceries. For those who need a more compact option for daily errands, the 2026 Ford Escape offers a surprisingly spacious cabin and an efficient 1.5L I3 engine that achieves an EPA-estimated 42 mpg city / 36 mpg highway. This makes the Escape a favorite for residents in Dunlay who want to save on fuel while navigating the open fields and pastureland of the Edwards Plateau region. Dimensions & Capacity Feature Standard across all trims Seating Capacity 5 Length 213.2 Width 79.9 Height 77 When it comes to pure cargo volume, the Ford Bronco is a strong contender. It offers about 36 cubic feet of space behind the second row, which beats out the roughly 32 cubic feet found in the Jeep Wrangler Unlimited. If you are looking for even more versatility, our pre-owned SUVs often include a variety of configurations to suit your family's lifestyle. You can read more about our story and our dedication to providing personalized service to every neighbor who walks through our doors. We want to ensure your vehicle remains in top condition for years to come, so we encourage you to check our service and parts specials for any accessories you might want to add, like all-weather floor liners or cargo organizers. Whether you are hauling supplies for local small-scale farming operations or packing up for a family camping trip, having the right interior setup makes all the difference. The 2026 Ford Explorer also features an available panoramic fixed-glass roof on most models, allowing every passenger to enjoy the scenic Texas views. Quick Answers Before You Visit Q: What is the maximum towing capacity of the 2026 Ford F-150? When properly equipped with the 3.5L EcoBoost V6 and the Max Trailer Tow Package, the 2026 Ford F-150 can tow up to 13,500 lbs. This makes it one of the most capable half-ton trucks on the market for hauling heavy trailers or equipment. We can confirm the exact figures for your specific configuration when you browse all our new vehicles on the lot. Q: How much does the High Output Power Stroke Diesel engine cost? The 6.7L High Output Power Stroke Diesel engine option typically adds about $12,495 to the base price of a Ford Super Duty. This engine is designed for extreme duty, providing 500 hp and 1,200 lb-ft of torque. If you want to see how this affects your purchase, you can start a credit application online to see your real numbers. Q: Which Ford SUV offers the most cargo space for families? The 2026 Ford Explorer is our primary recommendation for families needing three rows of seating and significant cargo flexibility. For those looking for off-road adventure, the 4-door Ford Bronco provides about 36 cubic feet of space behind the rear seats, which is more than the roughly 32 cubic feet in the Jeep Wrangler Unlimited. Our staff can demonstrate the different folding sequences for you during a test drive. Q: How can I compare prices with other dealers in the region? We encourage shoppers to look at listings in the Del Rio market to compare prices, mileage, and vehicle condition. Our team is confident in our competitive pricing and the value provided through the Cecil Advantage. You can use our service appointment scheduler if you have a current vehicle that needs an appraisal before you trade it in. Q: Is it necessary to call ahead before driving to the dealership? While we always welcome walk-ins, calling ahead helps us confirm that the specific trim or model you are interested in is currently available and on the lot. This ensures that one of our specialists is ready to assist you as soon as you arrive. Our team is dedicated to providing fast, highly recommended service to every visitor. Experience the Cecil Advantage in Hondo Today At Cecil Atkission Ford, we believe that the buying process should be as reliable and disciplined as the military service that inspires our values. We are committed to providing a transparent, straightforward experience that respects your time and your budget. This is why we offer the 3-day love it or exchange it program*, giving you extra peace of mind with your purchase. We want you to be completely confident that the truck or SUV you drive home is the perfect fit for your South Texas lifestyle. Our team is ready to help you find your next vehicle with the kind of personalized care that only a local dealership can provide. If you are ready to get started, you can get directions to our Hondo showroom and come see us in person. We look forward to showing you the difference that small-town service and Texas-sized value can make. Please feel free to give our sales team a quick call today to schedule your test drive or to ask any remaining questions about our current inventory. Keep Your Vehicle Running Strong Keep your vehicle performing at its best with our service team: Order Parts New Ford Heavy Duty Trucks © 2026 Cecil Atkission Ford. All rights reserved.

Growing up in small Texas towns, I learned early on that your reputation is everything because you see your customers at the grocery store and the Friday night football game. At Cecil Atkission Ford, we operate on that same principle, treating every person who walks through our doors like a neighbor rather than a transaction number. Whether you are driving in from Castroville or live right here in town, our goal is to provide a level of personal accountability you simply won't find at high-volume metropolitan stores. more Continue reading... Our deep roots in the community mean we understand exactly what our drivers need, from the rugged capability required for ranch work to the comfort families look for during long highway hauls. We maintain a robust selection of new Ford trucks, including the legendary 2026 Ford F-150 and Ford Super Duty lineups, because we know these vehicles are the backbone of South Texas. For those looking for efficiency without sacrificing utility, our new Ford SUVs like the 2026 Ford Explorer and Ford Escape offer the perfect balance for local commutes. We also take great pride in our heritage and inclusivity, which is why hablamos Español en Cecil Atkission Ford Hondo to ensure every member of our community feels at home. Beyond the sale, we help you stay connected and protected through the Ford App and a full suite of Ford owner benefits. If you want to experience this difference firsthand, our Hondo showroom is easy to find, or you can give us a call at (830) 426-5391 to chat about our new Ford F-150 inventory or even the latest new Ford Mustang inventory. Table of Contents Simplifying the 2026 Ford Buying Process Through Personal Attention The Technical Edge of the 2026 F-150 PowerBoost Hybrid and Heavy Duty Trucks Transparent Pricing and Financing Without Big-City Hassles Expert Maintenance and Warranty Support That Keeps You on the Road Building Long-Term Trust Through Community and Service Excellence Simplifying the 2026 Ford Buying Process Through Personal Attention The most common complaint I hear about big-city dealerships is the "exhaustion factor"—the hours spent sitting in a cubicle while a salesperson runs back and forth to a hidden manager. I have spent 3 years as a General Manager making sure we do things differently here by streamlining every step of the journey. When you look through our all-new vehicle inventory, you are dealing with a team that has the authority to give you straight answers immediately, which respects your time and reduces the stress of buying a car. Pricing MSRP and destination charges (source: MarketCheck VIN Decode (consensus)) Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Starting MSRP $49,116 $51,983 $56,475 $65,271 $74,568 $74,652 $79,568 $85,137 $85,358 Lowest starting MSRP: XL at $49,116 This efficiency extends to how we handle the paperwork and logistics of your purchase. We encourage our customers to start the process from the comfort of their own home by submitting a credit application online. This allows us to have your options ready before you even arrive, so you can spend your time on a test drive rather than filling out forms. Whether you are interested in a brand-new model or prefer to browse our pre-owned inventory, we focus on education over pressure, ensuring you understand every feature and every line item. To give you a concrete idea of the value we offer, the 2026 Ford F-150 lineup starts with the XL at $49,116 MSRP, moving up through versatile trims like the STX at $51,983 and the XLT at $65,271. For those requiring premium features and maximum capability, the Lariat starts at $74,568, while the top-tier Platinum sits at $85,358. By providing these clear figures upfront, we eliminate the guesswork and hidden "market adjustments" that often plague larger city dealers. The Technical Edge of the 2026 F-150 PowerBoost Hybrid and Heavy Duty Trucks One of the first things I show buyers who do a lot of outdoor work or camping is the Pro Power Onboard system available on the 2026 Ford F-150. In my experience, this is a game-changer for South Texas, as it allows the truck to act as a mobile generator providing up to 7.2 kW of exportable power. It is perfect for running tools at a job site in Uvalde or keeping the lights on during a power outage, proving that these trucks are designed for real-world utility, not just looks. Engine & Performance Powertrain specifications across trim levels Feature XL STX Police Responder XLT Lariat Tremor King Ranch Raptor Platinum Engine 5.0L V8 5.0L V8 3.5L V6 5.0L V8 3.5L V6 3.5L V6 3.5L V6 5.2L V8 3.5L V6 Standard across all trims: Feature Included Transmission Automatic Drivetrain 4WD The heart of this capability often lies in the 3.5L V6 PowerBoost Hybrid powertrain, which delivers an EPA-estimated 24 mpg city / 24 mpg highway. This allows for a massive driving range that is ideal for the wide-open spaces between our towns. If your needs lean more toward traditional displacement, the XL, STX, and XLT trims come standard with the 5.0L V8 engine, paired with a smooth Automatic transmission and 4WD. For those looking for value and durability, our pre-owned truck selection often includes these reliable configurations. We also understand that maintaining these high-performance machines requires the right equipment. If you are a DIY enthusiast, you can order genuine Ford parts directly through our team to ensure your truck stays in peak condition. To help you plan for these advanced vehicles, we provide an easy-to-use online payment calculator so you can see how a new F-150 or Super Duty fits into your monthly budget before you make the trip to see us. Transparent Pricing and Financing Without Big-City Hassles I often hear from folks who are tired of the "fine print" games that some high-volume dealers play to get people in the door. At our dealership, we believe that transparency is the only way to build a lasting relationship with our community. When we talk about pricing, we are talking about the real number, including any applicable military, first responder, or farm business incentives you might qualify for. We don't hide fees in the back room; we put them front and center so you can make an informed decision. Standard across all trims: Feature Included Front crash prevention: vehicle-to-vehicle (2.0) overall evaluation: P (with optional equipment) ✓ Side crash test overall evaluation: G ✓ Small overlap front (driver-side): G ✓ Small overlap front (passenger-side): overall evaluation not labeled with “A/B/C…”, but driver/passenger subsection evaluations are shown (driver-side overall G; passenger-side overall G on this page) ✓ Headlights overall rating (G) ✓ A major part of our commitment to your satisfaction is the Cecil Advantage, which includes our 3-Day Love It or Exchange It Program *. We know that a vehicle is a significant investment, and we want you to be completely confident in your choice. This program is designed to take the "what if" out of the buying process, giving you peace of mind that you won't find at a big-city auction-style lot. This level of protection applies whether you are buying a work truck or one of our pre-owned coupes. By keeping our overhead lower than the massive glass-and-steel dealerships in the city, we are often able to pass those savings directly to you. This doesn't just mean a competitive price on the vehicle itself, but also more favorable terms when it comes to trade-in values and documentation fees. We want to earn your business for life, not just for one sale, and that starts with being honest about the numbers from the very first conversation. Expert Maintenance and Warranty Support That Keeps You on the Road Many of our customers wonder if a smaller shop can handle the complex tech in a 2026 Ford Explorer or Ford Escape, and the answer is a resounding yes. Our technicians are factory-trained and certified, meaning they have the same—and often more—specialized knowledge as any big-city mechanic. The difference is that our expert staff takes the time to explain the "why" behind a repair, showing you exactly what is going on with your vehicle rather than just handing you a bill. Warranty Factory warranty coverage Coverage Duration Basic 3 years / 36,000 miles (bumper-to-bumper) Powertrain 5 years / 60,000 miles (powertrain) Corrosion 5 years / unlimited miles (corrosion—sheet metal/perforation only excluding aluminum) Roadside Assistance 5 years / 60,000 miles (Roadside Assistance Program) We are a full-service facility, equipped to handle everything from routine oil changes to complex warranty repairs for the latest Ford models. Every new Ford we sell comes with a 3-year / 36,000-mile basic warranty and a 5-year / 60,000-mile powertrain warranty, and we are here to make sure those protections are honored quickly and correctly. If you have questions about coverage or specialized financing for a major repair, our finance center team is available to walk you through your options. Our commitment to service is a core part of our story as a dealership. We know that for many families in Castroville, a vehicle isn't a luxury—it's a necessity for getting to work and school. That is why we prioritize efficiency in our service bays, aiming to get you back on the road as fast as possible without cutting corners. We treat your vehicle as if it were our own, using the latest diagnostic tools to ensure every job is done right the first time. Building Long-Term Trust Through Community and Service Excellence Working with families across South Texas has taught me that trust isn't given; it is earned over years of consistent service. This is why we are so heavily involved in local events and initiatives, as our community commitment is about more than just selling cars—it is about supporting the people who support us. We want to be the place you think of first, not just when you need a new truck, but when you need a reliable hand and expert advice. To make maintaining your vehicle as easy as possible, we regularly offer service and parts specials to help keep your costs down. You can easily book your next visit using our online service appointment scheduler, allowing you to pick a time that fits your busy schedule. Whether it's a quick tire rotation or a more involved check-up before a long summer road trip, our team is ready to provide the high-quality care your Ford deserves. If you are ready to experience a different kind of dealership, I invite you to stop by and see us. You can get directions to our Hondo location right here, or simply give us a quick call at (830) 426-5391. We look forward to showing you the Cecil Atkission Ford difference and helping you find the perfect vehicle for your Texas lifestyle. © 2026 Cecil Atkission Ford. All rights reserved.